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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Tomorrow’s World: Distributing Insurance

How digital channels, embedded insurance, and data-driven personalisation are redefining the way customers buy insurance, is the topic of Insurance Post's latest episode of Tomorrow’s World about the future of distribution.

Throwback Thursday: CII exam costs criticised

Insurance Post’s Throwback Thursday steps back in time to July 1970 to remind you what was going on this week in insurance history when young Chartered Insurance Institute members were moaning about the cost of exams.

Rebranding LV and RSA in a fragmented media world

Editor’s View: As RSA becomes Intact and LV’s GI arm transforms into Allianz, Emma Ann Hughes considers the challenges that insurers face when trying to gain brand recognition without the old certainties of mass media.

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