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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Did insurance deserve to be snubbed by the NY Honours List?

News Editor’s View: Despite more than 1,200 names on the New Year’s Honours List 2025, leading lights from the world of insurance were hardly to be seen. Scott McGee asks if it is justified and what the sector's staff need to do to be celebrated.

Why Aviva and Direct Line mega merger is nothing to fear

Editor’s View: Working her way through centuries of issues of Insurance Post just as Direct Line’s shareholders accepted Aviva’s £3.7bn bid for the business proved a timely reminder for Emma Ann Hughes of the pros and cons of mega mergers.

Was 2024 the ‘Year of Reality Check’ for insurtechs?

Content Director's View: With territorial withdrawals and scaling back on products, Jonathan Swift asks whether 2024 represented the year the UK insurtech space got a reality check; and mulls whether a second Summer of Insurtech could soon be around the…

Elon Musk takes aim at Aviva’s Amanda Blanc

Elon Musk, Tesla’s CEO and owner of social media platform X, has labelled "people like" Amanda Blanc, group CEO of Aviva, as "racist" in a tweet referencing comments she made last year.

Insurance Post’s Christmas Special Podcast

Post content director Jonathan Swift, news editor Scott McGee and Emma Ann Hughes, editor, ditch the usual format of our publication’s award-winning podcast to deliver a holly, jolly Christmas Special.

Making sure Father Christmas is covered

Insurance Post editor Emma Ann Hughes has made a list of Santa Claus’s risks and got the insurance industry’s leading lights to check it twice in order to recommend products plus services for the man tasked with delivering a holly, jolly Christmas this…

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2024 was a busy year for insurtechs as insurers looked to make the most of artificial intelligence plus data analytics, but sector leaders reckon the industry will push the boundaries of digital transformation even further in 2025.

Motor insurers with most satisfied customers revealed

NFU Mutual, Halifax, LV, Saga, and Direct Line have the most satisfied car insurance customers, according to Fairer Finance’s latest consumer survey, which also reveals an increase in premiums means fewer motorists are happy with their provider today…

Q&A: Venkat Sathyamurthy, Tractable AI

Venkat Sathyamurthy, newly appointed CEO of Tractable AI, discusses his journey to the top of the insurtech and his plans for the company’s next stage of artificial intelligence focused growth.

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