Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
FCA spots 30 misleading insurance adverts
Just 30 general insurance and protection adverts were amended or pulled in 2024, following intervention from the Financial Conduct Authority.
Probitas reports ‘best-ever result’ after Aviva acquisition
Aviva’s Lloyd’s vehicle Probitas has reported its “best-ever result” for 2024, posting pre-tax profit of £62m.
Penny Black’s Social Diary: Zurich’s axes; MGAA’s curry
Penny Black shares the tittle-tattle she overheard at insurance industry events, reviewing the quality of buffets at conferences, and giving a thumbs up – or down – to the sector’s social media posts.
Ageas CEO reveals plan to become top three personal lines player
Ant Middle, CEO of Ageas UK, has revealed how he intends to turn the provider into a top three personal lines player and shared whether he will buy another rival to achieve that goal.
Allianz and Ageas to fight it out over Esure
Reports suggest Allianz and Ageas have appointed advisers in an attempt to win the Esure business.
Palestine Action targets Aviva in Manchester
Palestine Action has targeted Aviva’s Manchester office in its third consecutive day of action against insurers over links to weapons manufacturer Elbit Systems.
RSA’s Norgrove reveals ‘acquisition is on the radar’
Ken Norgrove, CEO of RSA UK and Ireland, has shared that while he mainly aims to grow the business in the UK and Ireland organically, he is also always on the hunt for consolidation opportunities.
Why we need women’s networks now more than ever
Editor’s View: The insurance industry needs women’s networks now more than ever, Emma Ann Hughes argues, especially given the popularity of the likes of online influencer Andrew Tate and US President Donald Trump.
Aviva creates dedicated commercial combined underwriting team
Aviva has put together 16 of its most experienced underwriters in a dedicated commercial combined underwriting team as it looks to give brokers the confidence to place larger, more complex risks online.
Admiral chiefs share thoughts on Aviva/DLG deal
Admiral’s CEO and CFO have said they are keeping a “close eye” on how Aviva’s acquisition of Direct Line Group develops, but insist the business will not be making any reactionary changes.
Throwback Thursday: CU & GA’s vow; Beazley’s hoax cover
Insurance Post’s Throwback Thursday steps back in time to March 1998 to remind you what was going on this week in insurance history when Commercial Union and General Accident were making promises, and bomb threat cover was created.
When will insurance get more female leaders?
Analysis: Damisola Sulaiman highlights the barriers preventing women in insurance from attaining senior-level positions today, and questions whether the move away from diversity, equality and inclusion initiatives in the US could hamper efforts to gain…
Stopping home insurance costs going through the roof
How property risk is changing – and why you should remove moss from your roof – is explained in the latest Insurance Post Podcast.
Home premiums ‘still need to go up’ says Aviva’s Storah
In a repeat of his calls last year, Aviva’s UK and Ireland general insurance CEO Jason Storah has said home insurance premiums “still need to go up further”.
Palestine Action targets Aviva for the second time
Palestine Action has targeted two Aviva offices in Scotland in the early hours of this morning (28 February), marking the group’s second protest against the insurer.
Compare the Market to allow providers to self-test
Ursula Gibbs, chief commercial officer of Compare the Market, has revealed the aggregator is “levelling the playing field” by giving 100% access to provider partners to self-service test.
Aviva’s Storah predicts volatility in commercial pricing this year
Speaking after Aviva announced its full year results, UK and Ireland general insurance CEO Jason Storah said rates are “lumpy”.
Aviva’s Morris calls for an end to building in flood zones
When it comes to helping households, communities, and businesses cope with the threat of climate change in the next decade, Owen Morris, managing director of personal lines at Aviva, said the UK must stop building in flood zones.
Aviva expects mid-2025 completion on DLG deal
As Aviva announces a 57% increase in operating profit for UK & Ireland general insurance, it has given a rough timeline of when it expects to complete the Direct Line Group deal.
M&A trends in the UK insurance sector
After 2024 ended with the mega merger of Aviva and Direct Line being lined up, Insurance Post’s latest podcast examines whether more takeovers are on the cards for the UK industry in 2025.
How insurance helped and hindered the care sector
Almost five years on from the first Covid-19 pandemic lockdown, Scott McGee examines how insurers helped care providers make sense of the barrage of government guidance, why some have pulled back from offering cover, plus what the industry is doing today…
ABI appoints Phoenix’s Briggs as president
Andy Briggs, CEO of Phoenix Group, pictured, has been named as president for the Association of British Insurers for the next two years, replacing Zurich's Tim Bailey.
Spotlight: Do insurers dream of electric fleets?
Time is running out for insurers to seize the initiative in support of electric vehicles and zero-emission motoring, says James Roberts, head of insurance sales at Europcar.
Direct Line expected to return to profit ahead of Aviva vote
Investment bank Peel Hunt has predicted Direct Line Group will return to profit for the full year 2024, weeks before it is due to release its results and vote on the deal with Aviva.