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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Keep on trucking with HGV insurance

With heavy goods vehicles representing less than 3% of vehicles on Europe’s roads yet accounting for nearly 15% of all road fatalities, Rachel Gordon examines how new standards and data are shaping fleet insurers approach to products, services, and risk…

What Tiernan will find in the Lloyd’s CEO in-tray

Editor’s View: As Patrick Tiernan prepares to succeed John Neal as CEO of Lloyd’s at the start of June, Emma Ann Hughes reflects on what is in his in-tray, plus what is in his toolkit, to consider how he could transform and leave a lasting mark of the…

Power List: Ones to watch in insurance in 2025

These industry leaders narrowly missed out on a place in this year’s Insurance Post Power List, but based on their role, career to date and growing influence look set to feature in future rankings.

Donald Trump and Elon Musk

Donald Trump’s re-election as US president, with Elon Musk as his right-hand man, created many challenges for the UK insurance industry.

Adam Winslow, Direct Line

Since becoming CEO of Direct Line Group, Adam Winslow has dealt with two rivals bidding for his business, produced a plan to return the insurer to profit, and launched new personal lines products.

Jason Storah, Aviva UK

Jason Storah was appointed CEO of UK and Ireland general insurance in August 2023 and has swiftly managed to shake up the market with takeover talks.

Amanda Blanc, Aviva

Amanda Blanc once again wins the top spot in Insurance Post’s Power List after steering Aviva to one of the biggest takeovers in its history and annoying social media platform X owner and the US government's Department of Government Efficiency leader…

Throwback Thursday: CII merger; Norwich Union losses

Insurance Post’s Throwback Thursday steps back in time to May 1990 to remind you what was going on this week in insurance history: a Chartered Insurance Institute merger was mooted and Norwich Union suffered underwriting losses.

How IT innovation is affecting insurance brokers

As thousands pack their bags for next week’s British Insurance Brokers’ Association conference in Manchester, Tom Luckham explores the ongoing reinvention of insurance distribution and the different challenges as well as opportunities this new era…

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