Rebranding LV and RSA in a fragmented media world
Editor’s View: As RSA becomes Intact and LV’s GI arm transforms into Allianz, Emma Ann Hughes considers the challenges that insurers face when trying to gain brand recognition without the old certainties of mass media.
Rebranding in the insurance industry has always been a challenging and costly proposition, but in today’s media and social landscape, it has become significantly more complex.
In recent months Insuranc
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