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Fair value rules still fail brokers and consumers alike

Branko Bjelobaba

Four-and-a-half years after the Financial Conduct Authority’s fair value rules arrived, Branko Bjelobaba, principal of compliance consultancy Branko Ltd, argues inconsistent data and vague metrics still make it difficult for brokers and consumers to compare insurance products properly.

If we look at Prod 4.2.14E (in place since 1 October 2021) I see this as a pair of old-fashioned scales where on one side we have the cost and on the other side we have the quality of the product and

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