Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
How cyber insurers are stepping up after M&S attack
How insurers and corporates are reassessing their exposure models and IT risk appetite because of the growing threat of ransomware plus attacks on the likes of M&S plus Co-op is examined by Edmund Tirbutt.
Aviva, Saga, and LV lead the pack in customer satisfaction
Saga Insurance, Aviva, and LV have been named the top-performing insurers in customer satisfaction.
What the ‘interim’ exec team means for the future of DLG?
Content Director's View: With Aviva finally getting the keys to the Direct Line Group business after the deal closed this week, Jonathan Swift asks if there are any early pointers to the direction of travel for the merged business by looking at who has…
Penny Black’s Social Diary: Aviva’s patty; First Central’s market
Penny Black shares the tittle-tattle she overheard at insurance industry events, reviewing the quality of buffets at conferences, and giving a thumbs up – or down – to the sector’s social media posts.
ABI Fire Safety Facility cover limit raised to £75m
The Fire Safety Reinsurance Facility has been expanded, allowing participating insurers to now cover losses of up to £75m.
Owen Morris named personal lines CEO as Aviva completes DLG deal
Owen Morris has been appointed CEO of Aviva’s UK personal lines business, as the insurer completes its £3.7bn deal to bring in Direct Line Group.
CMA clears Aviva’s £3.7bn takeover of DLG
The Competition and Markets Authority (CMA) today (1 July) approved Aviva’s £3.7bn takeover of Direct Line Group.
British Insurance Technology Awards 2025 shortlist revealed
Insurance Post can reveal the businesses and individuals who have been shortlisted for the 2025 British Insurance Technology Awards.
Rebranding LV and RSA in a fragmented media world
Editor’s View: As RSA becomes Intact and LV’s GI arm transforms into Allianz, Emma Ann Hughes considers the challenges that insurers face when trying to gain brand recognition without the old certainties of mass media.
Probitas writes biggest ever risk following Aviva buildout
Aviva’s specialty product launches are resonating with customers, with its Lloyd’s syndicate writing its largest-ever single risk earlier this year, according to global corporate and specialty managing director Matt Washington.
iCan unveils 80 role models to mark eighth birthday
iCan has launched the latest edition of its Role Models book, which for the first time features professionals from both the UK and the US.
Vote for The Industry Impact winner at the 2025 British Insurance Awards
The voting is now open for you to decide who should be the recipient of the Industry Impact Award at the 2025 British Insurance Awards.
Motor insurers face break-even year before losses in 2026
Analysis from EY has found that motor insurers will re-enter loss-making territory in 2026, after breaking even in 2025.
Claims and Fraud Awards 2025 shortlist revealed
Insurance Post can reveal the businesses and individuals who have been shortlisted for the 2025 Insurance Post Claims and Fraud Awards.
Direct Line leader exodus continues ahead of Aviva deal
Insurance Post can reveal that more members of Direct Line Group's leadership team are set to leave the business ahead of the firm’s move over to Aviva next week.
Direct Line’s Winslow and Poole to step down
Adam Winslow and Jane Poole will both step down from their roles once Aviva completes its acquisition of Direct Line Group.
Four out of 10 insurance CFOs expect flat earnings
The three main concerns of insurance chief financial officers are low economic growth, competitive pressure and geopolitical risks, according to Moody’s annual survey of the individuals with their hands on the purse strings of 22 European insurers.
McGill’s battery cover; Aviva’s mid-market enhancement; Kennedy’s COO
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Penny Black’s Social Diary: Branko’s outfit; Aviva’s beef
Penny Black shares the tittle-tattle she overheard at insurance industry events, reviews the quality of buffets at conferences, and gives a thumbs up – or down – to the sector's social media posts.
Insurers exposed for pricing bias over payment preference
Some insurers and brokers on price comparison websites are inflating motor premiums based solely on whether a customer indicates a preference for paying monthly instead of annually, an investigation by Insurance Post has revealed.
Axa is winning race to adopt AI at scale
Axa has emerged as the global front-runner in artificial intelligence adoption, according to the inaugural Evident AI Index for Insurance.
A giant leap forward for bancassurance
What steps banks and insurance companies are taking today to offer cover in fresh ways, plus the giant leaps being taken to reshape bancassurance sooner rather than later, is investigated by Emma Ann Hughes.
Insurers seek alternative subsidence solutions to avoid backlash
Insurers are looking for alternative subsidence solutions to avoid “damaging headlines”, according to Innovation Group managing director John Watson.
FCA and PRA greenlight Aviva’s Direct Line takeover
The Financial Conduct Authority and the Prudential Regulation Authority have both given the go ahead for Aviva’s £3.7bn acquisition of Direct Line Group.