Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Is it third time lucky for Axa as it merges divisions again?
Content Director’s View: With Axa UK and Ireland combining its personal and commercial businesses into one, Jonathan Swift reflects on why insurers often oscillate between splitting and merging these divisions, and what led the insurer to believe this…
Penny Black’s Social Diary: Lloyd’s tours; Ageas’s chocolate
Penny Black is back, sharing the tittle-tattle she overheard at insurance industry events, reviewing the quality of buffets at conferences and giving a thumbs up – or down – to the sector's social media posts.
The fate of insurers’ in-house law firms
David Worsfold examines why insurers originally embraced the in-house legal model, what commercial and regulatory challenges emerged, and why many have since retreated from it.
Diary of an Insurer: Aviva’s Anna Stone
Step inside Aviva’s archive with group archivist Anna Stone, who gives colleagues and the public a window into the people, places, and stories that have shaped the insurance giant.
Axa shares AI approach after Aviva’s ChatGPT move
Axa has confirmed it is working with partners on using AI to “develop new capabilities that enhance trust, value and convenience for our customers”.
Chubb’s launch; Duck Creek’s reinsurance offering; UIB’s marine MD
Weekly Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Aviva exploring Probitas rebrand
Aviva is looking to rebrand it's Lloyd’s underwriting syndicate Probitas, Insurance Post can reveal.
Axa nabs DLG’s Milliner for new claims role
Axa Insurance UK has appointed Martin Milliner to the new role of chief claims transformation officer, following the merger of the provider's retail and commercial arms in the UK.
Roundtable: Smarter claims, faster recovery – optimising return-to-work journeys
How modern, AI-driven claims intelligence can transform return-to-work experiences that benefit claimants, employers and insurers alike.
How 3D inspection tech is transforming insurance
How advances in inspection technology, including the integration of drone imagery with ground-based Lidar scanning, are giving insurers unprecedented visibility of assets and buildings is examined by Rachel Gordon.
Aviva completes commercial combined overhaul
Aviva has completed changes to its digital commercial combined proposition, aiming to give brokers greater flexibility and deliver a more modular experience for customers.
Personal motor premiums rise for first time in two years
Average motor insurance premiums increased while the decline in home rates slowed in Q1 2026, according to the latest General Insurance Price Index from Defaqto.
How temporary is the ABI’s fire safety facility?
On the second anniversary of the Association of British Insurers’ Fire Safety Reinsurance Scheme, Scott McGee examines how the facility is operating and whether it is likely to be extended beyond the five years originally set for it.
Brokers embrace tech and push for flexibility from insurers
Brokers are increasingly embracing digital technology to drive business while keeping flexibility at the top of their service wishlist, according to Aviva’s latest broker barometer.
Flood risk causes £239 home insurance premium gap
Homeowners in previously flooded properties are paying more than double the UK average for home insurance, according to new data from Compare the Market.
Arc Legal’s landlord proposition; HDI’s motor fleet portal; Gallagher’s interim CEO
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
ChatGPT will reshape UK insurance faster than expected
Editor’s View: Aviva launching a ChatGPT insurance app plus data showing how consumers are already using the technology to purchase policies convinces Emma Ann Hughes the insurance industry is underestimating a significant distribution shift.
Aviva’s ChatGPT push draws scepticism from ex-aggregator exec
A former price comparison executive has questioned whether ChatGPT can currently become the dominant force in insurance distribution, despite a recent push by Aviva and Moneysupermarket to establish an early presence.
Insurers respond after criticism surrounding ties to fossil fuel and military firms
After a report from Boycott Bloody Insurance has criticised providers based on their financial ties to fossil fuel and weapons companies, Axa has responded.
Closing the protection gap for social renters
Despite falling premiums and targeted schemes, two thirds of renters still go without contents insurance. Tom Luckham explores the industry's efforts to close that gap whether the real barrier to greater take-up of contents insurance among renters is…
Aviva to launch first UK ChatGPT insurance app
Aviva is set to be the first major UK insurer to launch an app on ChatGPT, Insurance Post can exclusively reveal.
Brokers pushing insurers for increased regional presence
The majority of brokers want to work with insurers that maintain a strong regional presence, according to Aviva’s latest broker barometer.
Applied CEO outlines UK exit and future growth plans
Applied Europe’s CEO Tom Needs recalls why the business pulled back from UK, is going great guns in Ireland and how RiskHandler, Ratings Hub plus AI mean it still has a bright future.
Where next for cyber insurance?
After a 2025 peppered with headline-grabbing cyber attacks, Harry Curtis looks at how cyber insurers can regain control of risk, both before an incident occurs and in the critical hours and days after a breach.