Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Insurers exposed for pricing bias over payment preference
Some insurers and brokers on price comparison websites are inflating motor premiums based solely on whether a customer indicates a preference for paying monthly instead of annually, an investigation by Insurance Post has revealed.
Axa is winning race to adopt AI at scale
Axa has emerged as the global front-runner in artificial intelligence adoption, according to the inaugural Evident AI Index for Insurance.
A giant leap forward for bancassurance
What steps banks and insurance companies are taking today to offer cover in fresh ways, plus the giant leaps being taken to reshape bancassurance sooner rather than later, is investigated by Emma Ann Hughes.
Insurers seek alternative subsidence solutions to avoid backlash
Insurers are looking for alternative subsidence solutions to avoid “damaging headlines”, according to Innovation Group managing director John Watson.
FCA and PRA greenlight Aviva’s Direct Line takeover
The Financial Conduct Authority and the Prudential Regulation Authority have both given the go ahead for Aviva’s £3.7bn acquisition of Direct Line Group.
Spotlight: Unstable and rising claims drive insurer automation
As inflation, fraud and extreme weather push up claims’ volumes and costs, insurers are turning to automation and AI to manage demand, improve service and stay competitive, writes Chris Marshall.
Rising water excess fuels distrust in home insurers
Peter Roper, head of research at Fairer Finance, argues home insurers need to do more to help customers understand the cover they are purchasing to increase satisfaction in the sector's products and services.
Diary of an Insurer: Aviva’s Katriona Cunningham
With teams based across Perth, Norwich, Sheffield, Belfast, and Maxim, near Glasgow, Katriona Cunningham, policy application fraud lead at Aviva, tends to travel a bit for work and also taxis her girls to gymnastics, tennis, and swimming.
What Applied’s Epic exit means for the market
After Applied Systems announced it was pulling its Epic platform from the UK, what does that mean for the UK broker e-trading market?
Big Interview: Mark Eastham, Avantia
Mark Eastham, CEO of Home Protect and Avantia Group, reveals how he will turn the business into the first insurer to have an artificial intelligence-driven operating model, plus whether an acquisition of the non-standard home insurer could be on the…
Applied Systems significantly scales back UK operations
Applied Systems has confirmed the move to pull back its UK operations, by removing its Epic product from the market.
Liverpool’s insurance sector is still alive and kicking
As the Airmic conference lands in Liverpool, Insurance Post’s Harry Curtis takes a look at the city’s storied insurance past as well as how the industry is still quietly thriving on Merseyside.
Aviva harnessing GenAI for underwriter augmentation
Aviva is predominantly using generative artificial intelligence to augment underwriting, according to director of innovation Jason Chambers.
Ex-Admiral UK CEO Nestares resurfaces at Aviva
Former Admiral UK insurance CEO Cristina Nestares has joined Aviva as non-executive director, Post can reveal.
Avantia aims to become first insurer with AI-driven operations
Mark Eastham, CEO of Home Protect and Avantia Group, has revealed how he will secure a place among the nation’s top 10 home insurers by becoming the first provider to have an artificial intelligence-driven operating model.
The insurance stories set to dominate the headlines in the second half of 2025
Content director’s view: Things might have gone quiet of late, but Jonathan Swift expects the lull to offer only a short respite before the deal-doers and headline-makers are back in force fueling the market conversation. And here are some predictions as…
Aviva sees uptick in employee volunteering amid UK decline
Aviva has seen a 159% increase in employee volunteer hours in the past two years since it started a place-based approach to social action.
Prestige Underwriting targeting £300m GWP by end of 2026
Prestige Underwriting’s MD Alison Williams has told Insurance Post how she is targeting £300m in GWP by the end of 2026, which includes M&A.
Keep on trucking with HGV insurance
With heavy goods vehicles representing less than 3% of vehicles on Europe’s roads yet accounting for nearly 15% of all road fatalities, Rachel Gordon examines how new standards and data are shaping fleet insurers approach to products, services, and risk…
Aviva’s Storah urges homeowners to get gardens climate-ready
As the green fingered head to the RHS Chelsea Flower Show, Jason Storah, CEO of Aviva UK & Ireland General Insurance, observes natural garden solutions can reduce flooding, boost resilience, and protect homes across the UK.
Throwback Thursday: Oil slick unpicked; BSE liability
Insurance Post’s Throwback Thursday steps back in time to May 1990 to remind you what was going on this week in insurance history: an oil slick off the Devon coast and Commercial Union was feeling under the weather.
Aviva targets midmarket with updated multinational proposition
Aviva has expanded its multinational capability, widening its appetite to businesses with a turnover of up to £250m, Insurance Post can reveal.
Aviva and CyberCube track cyber attackers’ behaviour
Aviva and CyberCube are using artificial intelligence to map the behaviour of cyber threat actors and identify what businesses could soon be attacked.
AI will have a greater role to play in claims despite initial hesitancy
While the insurance sector has reservations about artificial intelligence being used to decline claims and determine liability, the technology is going to have a greater role to play in claims, including larger ones.