Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Greater collaboration and data key to beating underinsurance despite peril uncertainty
Greater collaboration between property underwriters and brokers, married with the greater use of AI and data enrichment means the issue of underinsurance is being managed with greater focus than ever before.
Landfill Tax overhaul could push up insurance prices
Peter Wassell, technical director of Sedgwick Repair Solutions, has warned the government’s plan to reform Landfill Tax could have unintended consequences for insurance premiums.
Oxford University colleges sue Aviva for Covid losses
29 colleges and halls of the University of Oxford are suing Aviva for losses suffered during the Covid-19 pandemic.
Aviva’s DLG takeover: Why social media can’t be an afterthought
After Aviva completed its £3.7bn takeover of Direct Line, Adam Biddle, CEO of marketing agency Gh0st, explores why social media visibility is critical when financial brands merge.
Burning point: insurance and heat-driven perils
With a series of heatwaves dominating summer 2025, Fiona Nicolson looks how insurers are changing their approach to underwriting, modelling and climate-risk planning.
Diversity and Inclusion In Insurance Awards 2025 shortlist revealed
Insurance Post can reveal the businesses and individuals who have been shortlisted for the 2025 Diversity and Inclusion In Insurance Awards.
Big Interview: Ajay Mistry, Insurance Cultural Awareness Network
Ajay Mistry, co-founder and co-chair of the Insurance Cultural Awareness Network, discusses with Insurance Post the need for thenet work to evolve in the current climate, and how it intends to become a “business-critical partner” to the industry.
Spotlight: The ESG opportunity: insurers as partners in SME resilience
Insurers and brokers look set to play a pivotal role in ESG education and risk management – and potentially, there is a role for more specialist products and incentives to reward firms that demonstrate best practice, writes Rachel Gordon.
Aviva’s Storah calls for pricing sanity not vanity
Aviva’s UK and Ireland General Insurance CEO Jason Storah has called for the market to show more pricing sanity as the market softens.
Ageas joins Co-op panel; Aon sponsors F1 Ferrari; Descartes hires new CFO
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Aviva detects £60m of claims fraud in first half of 2025
Aviva has detected and intercepted over 6000 fraudulent insurance claims in the first half of 2025, amounting to over £60m, the insurer reported this morning.
Travel insurance satisfaction increases but trust takes a hit
Despite rising customer satisfaction, Millie Ridley, researcher at Fairer Finance, shares the consumer group's data shows trust in travel insurance is falling, with gaps in transparency and clarity still causing concern.
Questioning the math behind FCA’s insurance price defence
The Financial Conduct Authority cites cost pressures, rather than profiteering, for motor insurance premium hikes but with record profits and low claims ratios, compliance consultant Branko Bjelobaba asks is that the full story?
Range Rover fraudster handed suspended sentence
A man has been sentenced after a failed attempt to defraud £108,700 by falsely claiming his Range Rover had been stolen and crashed after a pub crawl.
Aviva-backed AI broker raises £950K
Artificial intelligence-native insurance broking platform Meshed has raised £950,000 in a pre-seed fundraise.
SRG buys broker; Evolution’s office; Davies’ insurance CEO
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Aviva’s Storah flags quick wins with Direct Line
Jason Storah, Aviva’s UK and Ireland general insurance CEO, has outlined early operational wins from the Direct Line takeover, and shared his growth plan for personal, commercial and specialty lines for the latter half of 2025.
Aviva’s Direct Line deal triggers £500 staff gift
Aviva has posted an operating profit of £1.07bn for the first half of 2025, up 22% on the start of 2024, and to “celebrate and recognise the acquisition” of Direct Line is giving £500-worth of free shares to staff in September.
Aviva aids police in cracking classic car insurance scam
A Kent man has been sentenced for orchestrating a string of fraudulent insurance claims involving high-value classic cars, following an investigation by the City of London Police’s Insurance Fraud Enforcement Department.
Allianz sponsors Rugby World Cup; Alps's motorhome product; Send's CFO
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Defaqto reveals top car, home, travel and pet insurers
Aviva, Halifax, Coverwise and Sainsbury’s Bank have been named by Defaqto as the top providers for 2025 to 2026 across the four major personal lines of insurance.
Sabre CEO unfazed by drop in GWP
Sabre CEO Geoff Carter has told Insurance Post the provider’s 20% reduction in gross written premium "doesn’t bother us at all," but acknowledged growth is necessary to reach its £80m profit target by 2030.
PL mega-mergers fuelling capacity fears among brokers
Martyn Mathews, managing director at SSP Broker, has said looming mega mergers such as Aviva-DLG and Ageas-Esure are fuelling capacity concerns among motor brokers.
Air fryers causing growing numbers of home fires
Air fryers are challenging chip pans in keeping the kitchen at the heart of fire risk in the home, according to data analysis from Aviva and Crawford.