Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Pick of the week
Leigh Jackson outlines the main stories from this week's issue of Post including news from Teceris, Aviva, XL and Fortis.
Insurecom aligns with Aviva to offer broker software
Insurer gives brokers access to Aviva pricing system
Igal Mayer to leave UK as Aviva merges general insurance with life operation
Mark Hodges to head up UK business
Pinpoint accuracy
Using geo-risk technology could reap huge rewards for the insurance industry. Sarah Hills reports on the ways it is being used already, and the advantages it could supply in the future.
Coming out in the wash
Laundering money through insurance companies is an attractive option for criminals. Sam Barrett looks at some of the methods utilised and the ways insurance companies can help protect themselves against the threat.
Top 100 UK Insurers - Top 10
A detailed look at the top 10 UK insurance firms including key personnel, broker agencies and busienss lines.
Recognition is the name of the game
The global downturn has meant insurers’ market values plunging, however, their brand values have seen less steep losses. David Haigh argues having a strong identity is essential to building a global name
Biba broker search joins Aviva ad campaign
'Find a Biba broker' search to hit TV screens
Kitson to step down at Aviva
Sales and marketing director swears he will never join a rival.
QBE bolsters motor trade team with Aviva hire
Ian Bickers joins Leeds office
Aviva takes "flexible" approach to rate rises
CEO Igal Mayer linked 21% drop in GI sakes to economy.
Maso ready to sacrifice business in rates drive
Philippe Maso: prepared to lose up to 15% of commercial book.