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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Aviva trains sights on specialty lines

Aviva's new chief underwriting officer Axel Schmidt has revealed a wide-ranging plan to broaden its risk appetite by concentrating on areas it is currently under strength in, including local authority insurance.

Aviva director leaves

Aviva has confirmed that Brigid Murphy, director of regional brokers for the UK general insurance business, will leave in June.

Open GI gets Aviva green light

Open GI has become the latest technology firm to integrate its motor quote engine with Aviva’s web-based rating engine in order to provide more competitive, real-time rates to brokers.

Aviva academy earns CII stamp

Aviva’s commercial underwriting academy has received continuing professional development accreditation from the Chartered Insurance Institute for its training modules.

Broker support: Personal services

Networks, managing general agents and other partnerships continue to find plentiful support from brokers and insurers alike. Ana Paula Nacif looks at why.

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