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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

S&P revises Aviva outlook

Standard & Poor's Ratings Services has revised its outlook on Aviva Insurance (Europe) to developing from negative.

Rehabilitation - PAS 150: Kitemark conundrum

The lack of an attached kitemark to new rehabilitation code of practice PAS 150 spelled disappointment for some. In the first of two articles on the standard, Lynn Rouse explores the key issue of accreditation.

Aviva charity pledge

Aviva plans to mark the first anniversary of its rebrand by pledging to donate 1% of its average daily broker generated premium for the month to the Aviva 'Street to School' campaign.

Post in print - 27 May

Post reporter Amy Ellis gives a snapshot of some of the main news stories in this week's issue of Post including: LV loses out to Fortis; Stuart Randall returns to market; RBSI loss adjusting decision; Direct Group completes Evander buy; and Aviva…

Broker channel promotion

The British Insurance Brokers' Association has called on other insurers to promote their broker distribution channel, following Aviva's successful advertising campaign.

Aviva trains sights on specialty lines

Aviva's new chief underwriting officer Axel Schmidt has revealed a wide-ranging plan to broaden its risk appetite by concentrating on areas it is currently under strength in, including local authority insurance.

Aviva director leaves

Aviva has confirmed that Brigid Murphy, director of regional brokers for the UK general insurance business, will leave in June.

Open GI gets Aviva green light

Open GI has become the latest technology firm to integrate its motor quote engine with Aviva’s web-based rating engine in order to provide more competitive, real-time rates to brokers.

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