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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Editor's comment: Cat among the pigeons

News of RSA's bid for the UK, Irish and Canadian general insurance businesses of Aviva has certainly thrown the cat among the pigeons. Over the weekend there was considerable speculation about who had leaked the story and the motive for doing so. Was…

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Following the announcements of staff cuts and the possible withdrawal of NIG from personal lines, Royal Bank of Scotland Insurance showed its hand this week, and it was — to say the least — a little soiled by bodily injury claim losses.

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