Brand analysis: A robust year for insurance brands
Despite the ongoing disruption in the financial services sector, the brand value of insurers has seen a healthy increase. James Park reports on the results and looks at the opportunities for the coming year.
In common with other financial services sectors, the insurance market has faced a turbulent year. According to the ratings agency Fitch, the top 25 life insurers lost $63bn (£40.9bn) of capital
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