French insurance market faces innovation challenge
The French insurance market is complex due to its legal and competition structure, as well as the ways and customs of the French themselves. However, as Jean-Pierre Menanteau explains, if insurers take customer service and innovation seriously they can make serious strides forward.
In a complex environment, French insurers only have one solution available to them if they want to retain their clients and that is to innovate.
With €200bn of premiums in 2009 (77% in life, 23% in
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