No pantomime villains

Last week, Aviva's sales and marketing director John Kitson opened a possible can of worms when he c...

Last week, Aviva's sales and marketing director John Kitson opened a possible can of worms when he criticised some personal lines brokers for subsidising loss-making motor business by farming out

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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