Jonathan Swift
Content director, insurance
Jonathan has written and commented about the insurance industry since 1998 as a reporter, news editor, editor and content director at Incisive Media.
He has appeared on television speaking about topics as diverse as the insurance implications of Michael Jackson's death to the consequences of consolidation on motor premiums; and is a past winner of the British Insurance Brokers' Association journalist of the year and Association of British Insurers general insurance trade journalist prizes.
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Articles by Jonathan Swift
Die Hard: Who is insurance’s answer to John McClane?
Content Director's View: Putting aside the argument about whether Die Hard is a Christmas movie or not, Jonathan Swift asks if you have ever wondered who would be the insurance equivalent to NYPD cop turned terrorist plot spoiler John McClane?
Does Intact’s UKGI investment signal a new era of insurers buying into brokers?
Content Director's View: With Intact investing into the owner of Addler Fairways, are we about to see another dawn of insurers buying into commercial insurance distribution? Jonathan Swift weighs up the lessons of the past and present to find an answer.
Should insurers fear Which? super complaint?
Content Director’s View: On the back of the Which? super complaint relating to travel and home insurance, content director Jonathan Swift mulls what the potential outcomes might be and whether it will have as wide an impact as the dual pricing…
Greater collaboration and data key to beating underinsurance despite peril uncertainty
Greater collaboration between property underwriters and brokers, married with the greater use of AI and data enrichment means the issue of underinsurance is being managed with greater focus than ever before.
Ex-LEI chief Attia insists new MGA Elevate isn’t Das 2.0
Two former Das UK bosses have teamed up to launch full-stack consumer-focused managing general agent Elevate Specialty, Insurance Post can reveal.
What the ‘interim’ exec team means for the future of DLG?
Content Director's View: With Aviva finally getting the keys to the Direct Line Group business after the deal closed this week, Jonathan Swift asks if there are any early pointers to the direction of travel for the merged business by looking at who has…
C-Quence boss: ‘Change narrative’ for better customer outcomes
The insurance industry needs to “adapt, innovate and overcome” to get close to achieving the service standards and operational efficiencies that should be afforded by recent technological advancements.
Claims managers warned against trying to ‘solve the world’ using AI
Insurers and brokers are looking for the “golden nuggets” – but progressing with caution by keeping “the human in the loop” when it comes to integrating artificial intelligence (AI) into their property claims functions.
The insurance stories set to dominate the headlines in the second half of 2025
Content director’s view: Things might have gone quiet of late, but Jonathan Swift expects the lull to offer only a short respite before the deal-doers and headline-makers are back in force fueling the market conversation. And here are some predictions as…
AI will have a greater role to play in claims despite initial hesitancy
While the insurance sector has reservations about artificial intelligence being used to decline claims and determine liability, the technology is going to have a greater role to play in claims, including larger ones.
Gibson, Johnson and Malik... do we read too much into parting words?
Content Director’s View: With a trio of senior claims managers moving on in recent weeks, Jonathan Swift reflects on whether they were given enough due praise, and as a consequence did their outgoing employers open themselves up to people reading too…
MGA boss warns over sliding scale commission deals
The use of sliding scale commission arrangements in the managing general agent space could have the same disruptive impact on the fleet and commercial vehicle market as past withdrawals of unrated capacity.
Gibson and Johnson to exit Allianz following claims shake-up
Allianz’s commercial and personal lines claims heads are to leave the business Insurance Post can reveal.
Was I too quick to write off loss adjusting start-ups?
Content Director’s View: Having concluded that loss adjusting start-ups are diminishing in numbers due to compliance, procurement and lack of market disruption content director Jonathan Swift revisits the question of what might help someone buck the…
British Insurance Awards 2025 shortlist revealed
Whatever you are doing, stop! The Supersonic shortlist of the 2025 British Insurance Awards, which will take place at the Royal Albert Hall on 9 July, is announced today.
What has driven loss adjuster start-ups to near extinction?
Content Director’s View: The beginning of the century saw a number of loss adjusting start-ups fueled by entrepreneurial managers and teams determined to go it alone and forge their own paths outside of the incumbent ‘big boys’ but of late these new…
Marshberry reveals the top 20 European insurance brokers
Over a quarter of Europe’s largest 20 brokers are UK domiciled with one of those businesses, Howden the second fastest growing intermediary on the continent, according to the latest European Insurance Distribution market report from Marshberry.
Did Markerstudy just set a record for shortest GI CEO stint?
Content Director’s View: Jonathan Swift reflects on the shortest stints in general insurance hot seats this century and mulls whether the CEO of Markerstudy Distribution Ian Donaldson has just beaten the previous record holder, Brendan McCafferty.
Tributes paid to insurance industry veteran Douglas Shillito
Insurance industry veteran and former Post contributor Douglas Shillito passed away on 11 January.
Is it time to write an obituary for telematics?
Content Director’s View: With once market leader Insurethebox now closed to new business and renewals, Jonathan Swift asks is the golden age of UK telematics insurance already over or should he wait to see how the latest new dawn pans out before writing…
Eight key takeaways from Post’s motor insurance profitability roundtable
At the end of 2024, Insurance Post in association with CRIF, held a roundtable that posed the question: How can motor insurers make the return to profitability stick? Jonathan Swift summarises the main takeaways.
Was 2024 the ‘Year of Reality Check’ for insurtechs?
Content Director's View: With territorial withdrawals and scaling back on products, Jonathan Swift asks whether 2024 represented the year the UK insurtech space got a reality check; and mulls whether a second Summer of Insurtech could soon be around the…
Ghost broker busting – how can they be blasted off social media?
Content Director's View: If there’s something weird selling motor cover and it don’t look good … why do so many young drivers fall for ghost brokers on social media and what can be done to bust them, asks Insurance Post's Jonathan Swift.
Big interview: Michael Rea, Gallagher UK
Having taken on the Gallagher UK CEO role at the start of the year, Micheal Rea talks to Jonathan Swift about breaking the £1bn revenue barrier, the benefits of scale, putting M&A on hold and why the market is in transition in terms of rates.