Jonathan Swift 2019_for CMS

Jonathan Swift

Content director, insurance

Jonathan has written and commented about the insurance industry since 1998 as a reporter, news editor, editor and content director at Incisive Media.

He has appeared on television speaking about topics as diverse as the insurance implications of Michael Jackson's death to the consequences of consolidation on motor premiums; and is a past winner of the British Insurance Brokers' Association journalist of the year and Association of British Insurers general insurance trade journalist prizes.

Articles by Jonathan Swift

Is fraud detection the only funding certainty in insurance?

Content Director’s View: Another year, another raft of insurers highlighting record fraud detections and savings. Jonathan Swift reflects on this and asks whether the industry is close to a tipping point when it comes to continued improvements in…

Why Ageas buying Direct Line makes sense now

Having been talked about as a takeover target itself in recent years, content director Jonathan Swift observes Ageas’ move for Direct Line marks a change in fortunes for the Belgian insurance group and makes perfect sense in terms of fit and timing.

Big Interview: Chubb’s Mark Roberts

Mark Roberts, division president for UK, Ireland and South Africa at Chubb, tells Jonathan Swift he is looking to create wider and deeper relationships with UK brokers plus what factors will help differentiate his insurer from the congested run-of-the…

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