Content director, insurance
Jonathan has written and commented about the insurance industry since 1998 as a reporter, news editor, editor and content director at Incisive Media.
He has appeared on television speaking about topics as diverse as the insurance implications of Michael Jackson's death to the consequences of consolidation on motor premiums; and is a past winner of the British Insurance Brokers' Association journalist of the year and Association of British Insurers general insurance trade journalist prizes.
Content Director’s View: Following the quick and relatively painless death of the Amazon Insurance Store, Jonathan Swift reflects on why UK policyholders are often resistant to the charms of brands they would otherwise trust when it comes to buying…
Content Director's View: Jonathan Swift reflects on the recent record broking deal between Aon and NFP, and asks whether the $13.4bn (£10.5bn) price tag will be beaten by another acquisition in 2024.
Content Director’s View: Jonathan Swift reflects on what the future might hold for the Primary Group in the UK after the sale of Policy Expert left it with only one significant investment in the local market.
Admiral is the preferred bidder for the RSA household and pet insurance books, Insurance Post can reveal.
Content Director’s View: A decade ago insurers got very excited about digitalisation; so much so they put it in special silos and created a culture of them versus us. Jonathan Swift asks what lessons might have been learned as they embark on similar…
Content Director’s View: With the political parties preparing for the next general election, Jonathan Swift mulls whether Labour Shadow Transport Secretary Louise Haigh’s promise to go on the offensive over the costs of motoring might have unintended…
Content Director’s View: With RSA and parent Intact floating the idea of a possible sale of its remaining personal lines business, Jonathan Swift looks at who could be in the market for a new pet and/or household book.
Instanda has recruited former Hiscox group CEO Bronek Masojada, pictured, as an adviser as it looks to build on its existing client heartland of MGAs and start-ups to win over more mainstream insurers too.
Michael Bright, the former CEO of Independent Insurance, has passed away.
Content director's view: As Zurich pulls out of the personal lines broker market, and with motor far from being flavour of the month for investors and capacity providers, Jonathan Swift asks could a combination of withdrawals and lack of new competition…
This year’s British Insurance Awards achievement winner Amanda Blanc has been described as an "outstanding strategy executor," "principled," and "the best boss I ever had," by those who know her best.
Content director's view: Jonathan Swift looks at Lemonade's landmark PRA authorisation and two second claim record and contemplates whether the once start-ups trek to the mainstream is entering the final frontier.
The motor repair industry is facing a massive talent shortfall in qualified EV repairers if it does not start ramping up its training and recruitment.
Startup Lukango is looking to revolutionise the UK microbusiness market by replicating $4bn insurtech Next's stateside success this side of the Atlantic.
Content director’s view: Jonathan Swift digests the Terminator-esque warnings over the growing use of AI and contemplates what they might mean for insurers and their customers.
Content director’s view: Jonathan Swift muses on whether Sky Protect could disrupt the household insurance Premier League in the same way it did with English football following its investment in the game in 1992.
Claims Apprentice is back! After a gruelling interview process, we can now meet the final six candidates, all competing for the prize of becoming the 2023 champion.
The Utility Warehouse has launched its own stand-alone insurance company, as it seeks to make a greater push into the financial services market.
Content Director's View: Jonathan Swift reflects on RSA's withdrawal from personal motor and concludes it had been coming for a few years now.