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Jonathan Swift 2019_for CMS

Jonathan Swift

Content director, insurance

Jonathan has written and commented about the insurance industry since 1998 as a reporter, news editor, editor and content director at Incisive Media.

He has appeared on television speaking about topics as diverse as the insurance implications of Michael Jackson's death to the consequences of consolidation on motor premiums; and is a past winner of the British Insurance Brokers' Association journalist of the year and Association of British Insurers general insurance trade journalist prizes.

Articles by Jonathan Swift

Has broker Bennetts set a record with seven owners since 2000?

Content Director’s View: Private equity, consolidators, insurers seeking diversification ... these have all contributed to a boom in M&A and investment in the UK insurance sector since 2000. Jonathan Swift looks at which businesses have – as a result –…

Curious case of Aon’s co-CEOs as Page and Kielty exit

Content Director’s View: The appointment of co-CEOs at Aon following Jane Kielty and Julie Page stepping down reignited a familiar debate – is joint leadership ever a good idea? Jonathan Swift examines whether the sceptical reaction was justified.

TimeTo: Reflect on the 2026 Biba Conference

Content Director’s View: This week a swathe of the UK general insurance sector decamped to Manchester for the annual British Insurance Brokers’ Association conference. Jonathan Swift reflects on some of the themes and talking points of the 2026 iteration.

ChatGPT insurance race: UK’s Malcolm takes on WaniWani

A UK insurtech incubated in Founders Factory is looking to take on US ChatGPT insurance app trailblazer WaniWani by creating an equivalent to Stripe’s standards for e-commerce “to properly unlock” artificial intelligence distribution in personal and SME…

Big Interview: Dame Sue Langley

Proudly boosting a background in insurance, the first Lady Mayor of the City of London Dame Sue Langley talks to Jonathan Swift about combatting mis-information, improving business confidence and using her ‘soft power’ to encourage more young people and…

Is it Time:To get some new business cards for Biba 2026?

Content director’s view: With vinyl now as popular as it was in the 80s and Pokémon never being more collectible, could physical business cards make a comeback? Jonathan Swift points to recent evidence to indicate this may be the case, but is still on…

Crawford & Co to sell legal services arm to law firm

Loss adjusting and claims management firm Crawford & Company has entered into a ‘process’ with specialist insurance law firm HF, which will see the latter buy a major part of the assets of subsidiary Crawford Legal Services, Insurance Post has learned.

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