LV looking to relaunch into general insurance in early 2028
Liverpool Victoria Friendly Society is sizing up a potential return to the general insurance market under the ‘LV=’ brand in early 2028, once its exclusivity period with Allianz runs out, Insurance Post has learned.
The mutual life and pension insurer originally made a push to become a top five personal lines GI player in 2007 when it joined up with a team headed by former Churchill managing director John O
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Personal
Winners of British Insurance Technology Awards 2026 revealed
Domestic & General, Mind Your Business Group (InsureTec.com) and DynaRisk were all two time winners at the British Insurance Technology Awards held last night (24 September) at The Brewery in London.
Extreme weather puts insurers at risk of year-round pothole claims
The impact of increasingly extreme weather on the UK’s roads could turn pothole-related claims into a year-round challenge for insurers.
Admiral to cut 500 jobs in the UK
Admiral has announced that around 5% of its workforce is to be cut, amounting to approximately 500 jobs.
Zego swings from £4m loss to £4.6m profit in 2025
Zego has swung from a net loss of £4m for 2024 to posting a profit of £4.6m for 2025.
Throwback Thursday: Cheaper motor insurance
Insurance Post’s Throwback Thursday steps back in time to September 1981 to remind you what was going on this week in insurance history when General Accident was placing several regions of the UK in lower rating areas for private cars.
Sweden’s Wisentic Pets grows UK presence
Wisentic Pets has announced a new partnership with Perfect Pet and Now Pet Insurance as part of plans to grow its UK presence.
PayingTooMuch expands travel insurance offering amid relaunch
PayingTooMuch has expanded its travel insurance offerings by adding Gigasure into the fold, after undergoing a relaunch.
Axa to launch in-house home repair network
Axa is launching its in-house Building Repair Network next month, as part of plans to overhaul the property claims journey for home and business customers.