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TimeTo: Reflect on the 2026 Biba Conference

Madness at Aviva
Photo: Jon Guy

Content Director’s View: This week a swathe of the UK general insurance sector decamped to Manchester for the annual British Insurance Brokers’ Association conference. Jonathan Swift reflects on some of the themes and talking points of the 2026 iteration.

On my way to Manchester on Tuesday, the lady that sat next to me on the train asked me where I was going.

I told her I was going to an insurance conference and she noted that she had worked in the

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