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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

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EMB founder plots return; Towergate pair fired; IPT outcry; and Aviva in 2010 broker push.

Calm on the surface

Although 2009 may have seemed a relatively quiet year in the insurance legal arena, Lynn Rouse reports that furious paddling has been underway, with change around the corner.

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British Gas targeting top 10 insurer spot; A&A Group to launch risk carrying captive; Mike India 5 agrees Capita purchase; New Aviva GI boss to make position his own; Airmic widens partnership scheme to 16.

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