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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Pinpoint accuracy

Using geo-risk technology could reap huge rewards for the insurance industry. Sarah Hills reports on the ways it is being used already, and the advantages it could supply in the future.

Coming out in the wash

Laundering money through insurance companies is an attractive option for criminals. Sam Barrett looks at some of the methods utilised and the ways insurance companies can help protect themselves against the threat.

Top 100 UK Insurers - Top 10

A detailed look at the top 10 UK insurance firms including key personnel, broker agencies and busienss lines.

Recognition is the name of the game

The global downturn has meant insurers’ market values plunging, however, their brand values have seen less steep losses. David Haigh argues having a strong identity is essential to building a global name

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