Skip to main content

Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

It is the (changing) name of the game

News Editor’s View: With the RSA and NIG names potentially being dropped next year, Scott McGee looks at other brands insurance has lost over the years, what others could be in danger, and asks: Do any brands still have staying power?

Aviva pulls plug on Applied Systems pilot

Insurance Post can reveal that just six months after entering a pilot with Applied Systems for its property owners product, Aviva has pulled the plug, saying the results “do not justify the ongoing investment”.

Diary of an Insurer: Aviva’s Twinkle Popat

Twinkle Popat, qualified actuary and pricing manager at Aviva, works on the integration of Probitas into the business, helps run the 'Ministry of Fun' and makes sure diversity, equity and inclusion remain on the provider's agenda.

Ensuring essential insurance satisfies the consumer

After the Financial Ombudsman Service stated it expected to receive an uptick in complaints from consumers who opted for cheaper car premiums without realising the impact this would have on the level of cover, Tom Luckham examines how the differences…

Big Interview: Kevin Spencer, Markerstudy Group

In his first interview since the completion of the £1.2bn merger between Markerstudy and Ardonagh’s Atlanta Group, Kevin Spencer sits down with Scott McGee to talk through the process of completing the deal, and how it allows his business to overtake…

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here