Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
It is the (changing) name of the game
News Editor’s View: With the RSA and NIG names potentially being dropped next year, Scott McGee looks at other brands insurance has lost over the years, what others could be in danger, and asks: Do any brands still have staying power?
Crash for cash crooks collide with justice
Keoghs and Aviva have secured custodial sentences against four fraudsters who targeted an elderly motorist and staged an accident.
McMillan insists 2024 results ‘will be best in Esure’s history’
David McMillan, group CEO of Esure, has predicted that the insurer’s 2024 financial results will be “the best in the company’s history”.
Aviva pulls plug on Applied Systems pilot
Insurance Post can reveal that just six months after entering a pilot with Applied Systems for its property owners product, Aviva has pulled the plug, saying the results “do not justify the ongoing investment”.
Diary of an Insurer: Aviva’s Twinkle Popat
Twinkle Popat, qualified actuary and pricing manager at Aviva, works on the integration of Probitas into the business, helps run the 'Ministry of Fun' and makes sure diversity, equity and inclusion remain on the provider's agenda.
Aviva’s travel tool; Questgates acquires firm; Aon’s space leader
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Allianz and Aviva reportedly considering Esure bids
According to a report by Bloomberg, both Allianz and Aviva are considering bids for Esure, which has been owned by Bain Capital since 2018.
Post-pandemic supply-chain issues beginning to ‘stabilise’
Aviva's technical claims manager Martin Smith has told Insurance Post that supply-chain issues caused by the pandemic and the war in Ukraine have ‘stabilised.’
Ensuring essential insurance satisfies the consumer
After the Financial Ombudsman Service stated it expected to receive an uptick in complaints from consumers who opted for cheaper car premiums without realising the impact this would have on the level of cover, Tom Luckham examines how the differences…
Big Interview: Kevin Spencer, Markerstudy Group
In his first interview since the completion of the £1.2bn merger between Markerstudy and Ardonagh’s Atlanta Group, Kevin Spencer sits down with Scott McGee to talk through the process of completing the deal, and how it allows his business to overtake…
Aviva’s Rokstone partnership; EXL’s language model; Aon’s broking promotion
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Most complained about general insurers revealed
Admiral, Direct Line Group, Aviva, Esure and Axa were the most complained about general insurers in the first half of 2024, according to the latest Financial Ombudsman Service data.
Q&A: Belinda Steedman, Aviva
Belinda Steedman, director of multinational at Aviva, shares plans to support more businesses around the world, plus launch a refreshed Captives proposition later this year.
Personalise insurance or fall foul of disruptors
The potential of personalisation and embedded insurance continue to excite the insurance market. David Worsfold explores what progress is being made and whether the innovation is being driven by mainstream players, disruptors or a combination of the two.
Big interview: David Martin, Aviva
Aviva’s managing director of commercial and chief distribution officer, David Martin sits down with Scott McGee to run through the work done since he joined the insurer, increasing productivity with brokers, and what apprentices need to focus on nowadays…
Storm damage behind one in five of Aviva’s home claims
Aviva has revealed that 19% of all UK home claims between 2020 and 2024 were related to storm damage.
Shares tumble following motor pricing and FCA action
In a repeat of what happened in January, the share prices of Admiral and Direct Line Group have taken a hit today as the Financial Conduct Authority and government announced action around motor insurance premium pricing.
Top 100 UK insurers of 2024 revealed
Aviva has once again topped Insurance Post’s Top 100 UK Insurers 2024 list, but this year’s top 10 was shaken up by tough times for motor insurers in 2023 and a shift to more profitable lines among major players in the market.
Top 100 UK Insurers 2024: Aviva
Aviva Insurance Limited is ranked number 1 and Aviva International Insurance Limited is ranked number 2 on the Top 100 UK Insurers 2024 list.
Top 100 UK Insurers 2024: Business lines
A ranking of the top 100 UK Insurers for different general insurance business lines, based on data from AM Best’s Financial Suite.
Top 100 UK Insurers 2024: Drastic turnaround in profitability
Major players pulling out or significantly scaling back their personal lines propositions, while others saw commercial lines profits soar, has significantly shaken up Insurance Post’s Top 100 UK Insurers rankings in 2024, according to Ben Diaz-Clegg,…
Hiscox’s Hemming reveals ‘bold ambition’ for distribution
Gareth Hemming, who joined Hiscox UK as chief distribution officer a year ago, has shared what brokers can expect from the insurer in the next 12 months.
ISC Group names Powell CEO
After six months as interim managing director of ISC Group, Carmen Powell has been made CEO of the organisation dedicated to the development and advancement of women in insurance.
Why the FCA should slash red tape to save brokers
News Editor’s View: Scott McGee examines the impact of the Financial Conduct Authority’s Consumer Duty, debating whether the regulator's promise to reduce the weight of regulation is too little, too late for small brokers struggling as a result of red…