Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Aviva’s Ward on the spectre of paid-for online spoof ads
Trade Voice: Pete Ward, head of claims counter fraud at Aviva, explains how a small but highly visible group of unscrupulous accident management companies are misleading consumers.
Q&A: Waseem Malik, Aviva
Aviva’s chief claims officer Waseem Malik spoke to Insurance Post about the evolution of claims roles, the progress of Aviva's digital transformation, and emerging trends in fraud.
Lessons from a Bad Beet harvest for agricultural insurers
Could recent payouts to sugar beet farmers for revenue lost to bad weather lead to a growth in insurance options for out-of-doors crops, including parametric solutions? Edmund Tirbutt investigates.
Direct Line CEO reveals plan to get business ‘back on track’
Direct Line Group’s CEO, Adam Winslow, has claimed the insurer has “strong foundations to build on”, adding the motor business had “turned the corner”.
Could the CMA fire the starting gun to unlock M&A in 2024?
News Editor's view: With increased M&A activity predicted for 2024, news editor Scott McGee asks: Is the industry waiting with bated breath to find out the outcome of the Competition and Markets Authority’s investigation into the Markerstudy/Atlanta deal?
British Insurance Technology Awards shortlist 2024 announced
Today Insurance Post can reveal the shortlist for the 2024 British Insurance Technology Awards.
RSA ‘not finished’ building commercial book
Briefing: Sources have told Insurance Post that RSA is ‘not finished’ with its commercial build, with one claiming the insurer is looking at the potential purchase of Covéa’s commercial lines business.
Axa’s schemes directory; McLarens’ UK entertainment team; Markerstudy rebrands broker platform
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Q&A: Aviva’s Ryan Birbeck and Michael Yabantu
Aviva’s Michael Yabantu, managing director of mid-market, and Ryan Birbeck, broker and client development director, sit down with Insurance Post to talk about the internal changes Aviva has made to make access easier for brokers, what product lines it…
Direct Line rejects second bid from Ageas
Direct Line has rejected a second takeover approach from Belgium’s Ageas, with a spokesperson for the provider known it's red telephone on wheels mascot claiming it's rival continues to “significantly undervalue” the business.
Aviva to continue pricing ‘ahead of inflation’
Jane Poole, Aviva’s chief financial officer for UK & Ireland General Insurance, has said the insurer will still price ahead of inflation moving forward, after seeing "early signs" of the motor market softening.
Big Interview: R;pple Suicide Prevention’s Alice Hendy
Tom Luckham sits down with R;pple Suicide Prevention founder and CEO Alice Hendy MBE to discuss her career so far, mental health in insurance, and of course, West Ham United.
Aviva’s Lloyd’s entry opens up ‘billions of pounds of business’
Aviva’s UK and Ireland general insurance CEO Jason Storah tells Insurance Post “there are billions of pounds of business that doesn’t get presented to Aviva” because it goes through Lloyd’s.
SimplyBusiness and Zurich partner; Howden buys Hencilla Canworth; Flood Re joins Biba
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Insurance chiefs who smashed ceilings now walk on broken glass
Editor’s View: On International Women’s Day, Emma Ann Hughes argues the insurance industry needs to battle against ‘diversity fatigue’ and acknowledge the fight for inclusivity must continue until barriers to women’s career progression and equal pay are…
Aviva cites ‘favourable’ PL rating as UK&I GI profits surge
Aviva has reported its UK and Ireland general insurance business grew gross written premiums by 16% while the provider’s operating profit surged 63% in 2023, and GI CEO Jason Storah said he is “confident” the business “will build on success” in 2024.
How women are smashing insurance’s glass ceilings
Ahead of International Women’s Day (8 March), Insurance Post Editor Emma Ann Hughes examines how glass ceilings in insurance are being smashed and whether presenteeism rearing its ugly head could stunt further female progress in the industry.
Aviva confirms Lloyd’s return with £242m Probitas deal
Aviva has struck a deal to acquire Probitas, confirming its return to Lloyd's this morning (4 March).
Four ways to boost motor insurer’s profits
Insurance Post gathered a group of personal lines experts to discuss what it will take to make motor insurance more profitable for providers and appreciated by policyholders.
Aviva and Howden partner; Ecclesiastical’s Cockrem to retire; Eurochange to launch travel insurance
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Who’s next on Lloyd’s Big Game hit list after snagging Aviva?
Content Director’s View: With Aviva tipped to return to Lloyd’s in 2024, Jonathan Swift weighs up who else might be trailed, tracked and snared by the market’s CEO John Neal.
Why Ageas buying Direct Line makes sense now
Having been talked about as a takeover target itself in recent years, content director Jonathan Swift observes Ageas’ move for Direct Line marks a change in fortunes for the Belgian insurance group and makes perfect sense in terms of fit and timing.
Roundtable: The future of mobility – is the courtesy car still viable?
Is the courtesy car a relic of the past? Insurance industry and body shop representatives explored this question and new mobility options at a recent Insurance Post roundtable held in association with Enterprise-Rent-A-Car roundtable. Izabela Chmielewska…
Consumer Duty will be a success ‘when we stop talking about it’
According to a panel at the Association of British Insurers’ annual conference, the Financial Conduct Authority’s Consumer Duty has a way to go before it is considered a success.