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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Why Ageas buying Direct Line makes sense now

Having been talked about as a takeover target itself in recent years, content director Jonathan Swift observes Ageas’ move for Direct Line marks a change in fortunes for the Belgian insurance group and makes perfect sense in terms of fit and timing.

Diary of an Insurer: Aviva’s Stephen Wilkinson

Stephen Wilkinson, head of risk management south for Aviva Private Clients, spends his week advising high-net-worth individuals on bespoke insurance, report writing and cheering on his children from the sidelines of a sports pitch.

Is Biba right to worry about personal lines broking?

News Editor’s View: After the British Insurance Brokers' Association asked personal lines insurers to commit to the broking channel, Scott McGee looks at what has got brokers spooked, and what action needs to happen in order for a fruitful future.

Tackling the surge in claims settlement delay complaints

With a significant spike in complaints suggesting the home insurance industry is struggling to keep pace with the number of claims it is receiving, Tom Luckham examines what is behind settlement delays and how providers are managing expectations.

Big Interview: Ant Middle, Ageas

After a decade with Ageas UK, its CEO, Ant Middle, speaks to Tom Luckham about the changes he’s witnessed, reflects on 2023, muses on his early dreams of footballing stardom, and shares plans to grow the business in 2024.

Longworth spearheads AI Code of Conduct

A voluntary code of conduct for the use of artificial intelligence in claims will be launched on 31 January, spearheaded by Eddie Longworth, founder and director of JEL Consulting.

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