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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Insurers face margin crush unless premiums are hiked

Data analysis: A sustainable margin recovery looks increasingly challenging for insurers with premiums needing to increase in real terms to prevent any erosion after a tripling of costs to 10.9% of premiums last year from 3.5% in 2022.

Power List: Ones to watch in insurance in 2024

Here are the ones to watch who narrowly missed out on a place in this year’s Insurance Post Power List, but based on their role, career to date and growing influence look set to feature in future rankings.

Adam Winslow, Direct Line

Before he even had a chance to get his feet under the table, Adam Winslow, who only joined Direct Line as group CEO on 1 March, had to deal with Ageas making a takeover bid for his business.

Jason Storah, Aviva

A fresh face on Insurance Post’s Power List in 2024 is Jason Storah, who was appointed CEO of UK & Ireland General Insurance in August 2023.

Colm Holmes, Allianz UK

Colm Holmes joined Allianz as CEO in December 2021 with a mission: to make the business the number one insurer in the UK.

John Neal, Lloyd’s of London

The efforts of Lloyd’s chief executive John Neal to deliver profound change in the City’s insurance market through digitalisation are beginning to pay off with Aviva coming back into the fold in 2024.

Amanda Blanc, Aviva

Amanda Blanc, CEO of Aviva Group, influenced some of the biggest changes in corporate Britain in 2023, winning her the top spot in Insurance Post’s Power List for the second year in a row.

Brokers want less AI conversation and better service please

Fiona Nicolson reveals brokers want a little less conversation about artificial intelligence and to have a lot more grown-up conversation about balancing online experiences with being able to talk to an insurer's staff at this year’s British Insurance…

Big Interview: Tara Foley, Axa

Tara Foley, CEO of Axa UK & Ireland, outlines how the business can now do intraday pricing, shares the provider’s growth plans, and reveals how artificial intelligence is changing ways of working at the insurer.

Are we ever going to stamp out underinsurance?

News Editor’s View: As Aviva’s broker barometer shows underinsurance remains a major concern for brokers, with almost three-quarters worried their clients may not have adequate cover, Scott McGee questions what the industry is doing to ensure everyone is…

Big Interview: Jason Storah, Aviva

In his first full profile interview since taking over as UK and Ireland General Insurance CEO at Aviva, Jason Storah sits down with Scott McGee to talk about the insurer's re-entry into Lloyd's, where else Aviva could yet expand, and the differences…

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