Aviva’s DLG takeover: Why social media can’t be an afterthought
After Aviva completed its £3.7bn takeover of Direct Line, Adam Biddle, CEO of marketing agency Gh0st, explores why social media visibility is critical when financial brands merge.
Aviva’s £3.7bn takeover of Direct Line is now complete. The deal creates one of the UK’s largest insurers, giving the group more than 20% of the market in both home and motor cover.
It’s a huge deal
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