Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Amazon frontrunner in digital leaders report as Aviva takes insurance top spot
Aviva takes the crown as digital insurance lead, but insurance as a whole is middling compared to other sectors, according to a report.
This month: Cavities and complaints
As whiplash legislation speeds through parliament, claims management companies have increasingly been looking into other avenues to keep the coffers full and cavity wall insulation claims have spiked. CMCs may be the industry’s own bugbear, but this…
Aviva plan for wind turbine at Perth HQ provokes outcry
Aviva is embroiled in a local planning dispute over plans to build a wind turbine, as the company moves to make their Perthshire offices carbon-neutral.
Aviva's Rob Townend on using digital to improve insurers' reputation
Insurers need to leverage technology to make insurance simpler and improve its reputation, writes Rob Townend, managing director of Aviva’s UK general insurance business.
SMEs at risk of underinsurance if IPT rises next week
SME businesses could be forced to scale back insurance cover leaving them at risk of underinsurance, if the government increases insurance premium tax in the Budget next week.
Relationship building ‘surely the end goal’ of analytics
Insurers need to do more to build on their data and analytics capabilities to address customer needs, a conference heard.
Aviva claims director does not expect digital strategy to change with Mark Wilson’s departure
Andrew Morrish, claims director at Aviva, has said that he doesn’t foresee Aviva’s digital push changing with the departure of CEO Mark Wilson.
Start-up to bring pay-as-you-go commercial insurance to the UK's SME "heartland"
A new insurtech business launching in the first quarter of 2019 will provide flexible pay-as-you-go commercial insurance to SMEs.
UK insurers in talks to tackle mobile use while driving
Several UK insurers are in discussions over the possible adoption of a device that blocks the physical use of a phone by the driver in a moving vehicle.
This Week in Post: Boing! It’s the executive magic roundabout
The last few months have seen some major executive changes across the UK’s largest insurance companies.
Blog: The death of the chief digital officer
As dead as a CDO-do; terrible pun, but with Andrew Brem departing as chief digital officer at Aviva and not being replaced, Jonathan Swift mulls whether this job title will soon be going the way of this flightless bird
Blog: Mark Wilson the surefire hit as Aviva CEO, who lost the trust
Following yesterday's announcement by Aviva that Mark Wilson is to step down as group CEO of Aviva, Jonathan Swift reflects on why the move was not such the "shock" some painted it as.
Aviva’s head of digital departs the business
Aviva’s head of digital Andrew Brem has left the insurer and will not be replaced.
Mark Wilson steps down as Aviva CEO
Mark Wilson has stepped down as CEO of Aviva after completing a ‘turnaround phase’ at the company.
Analysis: Little online lies
Consumers might lie online to get cheaper quotes but insurers are using digital technology to detect potential fraud.
This Month in Post: Top 100 teachings
My first three weeks reporting on the insurance industry has taught me how broad the sector is. Covering the claims beat I'm expecting to be learning more about escape of water, floods and storms. Our Top 100 UK insurers ranking has already shown me how…
Aviva small broker community not ‘anti-network’
Aviva's small broker community is not a threat to networks or spurred on by consolidation in the regional market, said the company's managing director of intermediaries Phil Bayles.
Insurance Fraud Awards 2018 - full list of winners
Keoghs partner James Heath, pictured, was handed the achievement prize at the Fraud Awards last night in what proved to be a fruitful night for the law firm.
Aviva launches community to boost ‘overlooked and isolated’ small brokers
Aviva will furnish smaller broker members with same-day response times, discounted compliance packages and free learning and development tools as part of its new community initiative.
Insurtech research 2018
From the app that arranges insurance for a day to the online service that pays claims in less than one minute, digital technology has transformed the face of the insurance sector. Post takes a closer look at the insurtech movement and its partnership…
Interview: Geoff Carter and Trevor Webb, Sabre Insurance
A self proclaimed ‘little gem’, Sabre literally went public last year with a London Stock Exchange listing. Jonathan Swift caught up with the management team to get under the bonnet of the non-standard motor insurer
Markerstudy picks up 10,700 policies from collapsed Alpha
The Financial Services Compensation Scheme has signed off on a deal that will see 10,700 customers of failed Danish insurer Alpha have their policies moved to Markerstudy.
Top 100 UK insurers 2018
In 2017, the combined underwriting results of the largest 100 UK non-life insurers improved but remained in the red. How well did insurers perform under pressure from strong competition and unfavourable claims trends?