BIA 2018: Communication: Brand Management; Customer Care; Business Sustainability/CSR Initiative

6 the brand management award
Mike Crane, managing director at LV, and his team collect the Brand Management Award from Martin Wiggins, managing director at Brandformula & Lamb
The Brand Management Award

The Brand Management Award was presented to LV for its multi-car policy ‘From the Heart’ campaign.

The insurer decided on an ambitious trajectory to shirk off aggregator

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