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Emma Ann Hughes

Emma Ann Hughes

Editor

Articles by Emma Ann Hughes

Can debt-heavy brokers survive rising rates and scrutiny?

Leveraged buyouts have transformed the UK broking sector into a private equity powerhouse, but with debt costs climbing and organic growth harder to achieve, Emma Ann Hughes reveals questions are mounting over how sustainable the model really is.

Belonging best practice in insurance

In a special episode of the Insurance Post Podcast, recorded to coincide with this year’s Dive In Festival, how insurers and brokers can move beyond intention to create real impact on inclusion and belonging is explored.

Belonging in the insurance industry

In the first of two special episodes of the Insurance Post Podcast, recorded to mark Dive In, AND-E’s Gemma Robinson and Markel’s Erik Johnson reveal what it takes to create workplaces where everyone feels they truly fit.

Tomorrow’s World: Tackling fraud

How insurers can stay ahead of the growing number of fraudulent claims they receive is the topic of the final episode in Insurance Post’s Tomorrow’s World series.

Why Kafka-length insurance policies need to go

Editor’s View: Fresh from a summer break, Emma Ann Hughes returns to an inbox brimming with industry news and a stark reminder from Fairer Finance that, two years on from Consumer Duty, insurance documents remain as impenetrable as a Kafka novel.

Q&A: Testudo’s George Lewin-Smith

George Lewin-Smith, CEO and co-founder of Testudo, shares his pioneering work to create a new category of insurance purpose-built for the generative artificial intelligence era by using real-time litigation data and working with Lloyd’s.

Tomorrow’s World: Product Development

As customer expectations shift and data becomes more powerful, the latest episode of Insurance Post’s Tomorrow’s World series reveals how insurers are rethinking how products are developed to stay relevant and future-ready.

Tomorrow’s World: Pricing Practices

With data capabilities, artificial intelligence and real-time analytics continuing to evolve, the latest episode of Insurance Post’s Tomorrow’s World series explores the growing pressure insurers face to make pricing more sophisticated, transparent, and…

Aviva’s Storah flags quick wins with Direct Line

Jason Storah, Aviva’s UK and Ireland general insurance CEO, has outlined early operational wins from the Direct Line takeover, and shared his growth plan for personal, commercial and specialty lines for the latter half of 2025.

Aviva’s Direct Line deal triggers £500 staff gift

Aviva has posted an operating profit of £1.07bn for the first half of 2025, up 22% on the start of 2024, and to “celebrate and recognise the acquisition” of Direct Line is giving £500-worth of free shares to staff in September.

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