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Emma Ann Hughes

Emma Ann Hughes

Editor

Articles by Emma Ann Hughes

Tomorrow’s World: Product Development

As customer expectations shift and data becomes more powerful, the latest episode of Insurance Post’s Tomorrow’s World series reveals how insurers are rethinking how products are developed to stay relevant and future-ready.

Tomorrow’s World: Pricing Practices

With data capabilities, artificial intelligence and real-time analytics continuing to evolve, the latest episode of Insurance Post’s Tomorrow’s World series explores the growing pressure insurers face to make pricing more sophisticated, transparent, and…

Aviva’s Storah flags quick wins with Direct Line

Jason Storah, Aviva’s UK and Ireland general insurance CEO, has outlined early operational wins from the Direct Line takeover, and shared his growth plan for personal, commercial and specialty lines for the latter half of 2025.

Aviva’s Direct Line deal triggers £500 staff gift

Aviva has posted an operating profit of £1.07bn for the first half of 2025, up 22% on the start of 2024, and to “celebrate and recognise the acquisition” of Direct Line is giving £500-worth of free shares to staff in September.

Brewis leaves FCA for KPMG

Matt Brewis, the Financial Conduct Authority’s director of insurance, is leaving the regulator to join KPMG UK, Insurance Post can exclusively reveal.

Tomorrow’s World: Operational Innovation

How insurers can learn from past digital transformation programmes and boost productivity is the topic of Insurance Post’s latest episode of Tomorrow’s World, about operational innovation.

DWF and insurers win in personal injury data dispute

A High Court judgment has dismissed claims against DWF Law brought by Ersan and Co Solicitors, reinforcing the rights of insurers and their legal teams to process data in suspected fraudulent personal injury claims.

Tomorrow’s World: Distributing Insurance

How digital channels, embedded insurance, and data-driven personalisation are redefining the way customers buy insurance, is the topic of Insurance Post's latest episode of Tomorrow’s World about the future of distribution.

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