Top 100 UK Insurers 2025: Bupa
Bupa once again appears in sixth place on Insurance Post’s Top 100 UK Insurers 2025 list, with growth plans focused on becoming the world’s most customer-centric healthcare company.
UK brands
Bupa UK Insurance, Bupa Global (international private medical insurance), Bupa Niva, Bupa Dental Care, Bupa Care Services and Bupa Health Services.
Key product lines
Bupa provide health insurance to more than four million customers across individual, family and business policies.
The provider offers international private medical insurance to around 400,000 customers.
Niva Bupa offers health insurance and retail health insurance in India, with 22.2 million customers.
Bupa also runs care homes, dental practices, health centres and Cromwell Hospital.
Year established 1947
Head office address 1 Angel Court, London, EC2R 7HJ
Group CEO Iñaki Ereño
UK GI CEOs and/or managing directors
- Carlos Jaureguizar, CEO of Bupa Global, India & UK
- Chris Caroll, CEO of Bupa Insurance Ltd
- Anthony Cabrelli, managing director of Bupa Global
- Mark Allan, general manager of Bupa Dental Care
- Tom Webber, general manager of UK care services
- Sarah Melia, general manager of health services
- Siobhan Moynihan, chief financial officer of Bupa Global & UK
Number of UK employees 23,000
Q&A with Chris Carroll, CEO of Bupa Insurance
What has been the biggest challenge your company has faced in 2025?
The healthcare landscape is evolving rapidly. In response, we accelerated the rollout of our Connected Care model, which integrates digital and in-person health services with our insurance products.
This approach enables customers to access care more easily, receive personalised support and experience a seamless healthcare journey. By bridging the gap between funding and provision, we’re making healthcare more convenient.
What has been your company’s greatest achievement in 2025?
We were the first UK insurer to give customers access to a tiered suite of DNA testing with genomics products that truly enable personalised health plans and preventative action on health.
Through the launch of our genomic health pilot and DNA medication and health checks, we move to more preventative healthcare and personalised health plans.
What is your plan to grow the business?
Our growth strategy is anchored in our ambition to be the world’s most customer-centric healthcare company.
This means delivering excellent service, frictionless access and high-quality care. In 2025, we launched the 3x100 Strategy, which focuses on supporting 100 million customers globally; achieving a net promoter score of 100; and building a complete customer dataset to enable personalised care.
What is your strategy for attracting and retaining top talent in the insurance sector?
We’ve introduced Connected Careers, a people-first approach to career development that empowers our people to grow and thrive across our global business.
This is helping to create meaningful connections across our insurance and health provision businesses, enabling our people to gain broad exposure, develop new skills and deliver even better outcomes for our customers.
What recent technology investment has had the biggest impact on your operations?
The Bupa Health app continues to transform access to care, allowing customers to consult GPs, nurses, pharmacists, physiotherapists and mental health professionals remotely.
We now have more than 8.1 million Bupa customers globally.
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