Marketing
BIA Countdown: Marketing moguls reflect on 20 years of the BIAs
As part of Post’s countdown to the 20th anniversary of the British Insurance Awards in July, we spoke to the major insurers who have experienced wins in the marketing category over the years, asking them how the industry has changed since the first BIAs.
Ad watchdog backs Homeserve on water supply complaint
The Advertising Standards Agency has rejected a complaint the accuracy of direct mailings from Homeserve relating to the scale of water supply problems.
Brunner joins Metlife from American Express in Asia marketing role
Ralph Brunner has joined Metlife from American Express to become the insurer's chief marketing officer for the Asia region.
Ageas unveils broker advertising campaign
Ageas has pulled back the curtains on a new advertising campaign aiming to showcase its bolstered product range after the integration of Groupama.
Zurich appoints global chief marketing officer
Zurich has promoted Monika Schulze to the position of chief marketing officer across the group.
MetLife sponsors badminton World Superseries
US health and life insurer MetLife has signed a four year deal to sponsor the Badminton World Federation World Superseries from 2014 to 2017.
David Radford appointed Allianz brand boss
Allianz has appointed David Radford to the newly created role of UK brand director.
Interview: Ray Vincent: A decade and counting
Celebrating 10 years since his firm was born out of the ashes of disaster, Transactor founder Ray Vincent explains why increasing headcount, the mainstream market and London managing general agents will feature in the future of the brand.
Autonet Insurance expands marketing network with Affiliate Window deal
Staffordshire-based insurance broker Autonet Insurance has struck a deal with marketing network agency Affiliate Window to source partnerships with organisations seeking vehicle insurance.
High Street Brokers: Word on the street
While many had expected the increase in alternative methods of buying insurance to signal the demise of high-street brokers, they are still going strong. What are they doing right?
Digital Animal reveals US deal and promises more UK action
Online marketing firm Digital Animal has partnered with US software company Vertafore and says similar deals are planned for the UK.
Digital Animal promises more UK action as it reveals US deal
Online marketing firm Digital Animal has partnered with US software company Vertafore and says similar deals are planned for the UK.
Singapore welcomes online life model
The Monetary Authority of Singapore has approved that basic life insurance products can be sold online by the middle of next year.
Penny Black's Insurance Week - 19 September 2013
‘Girly’ insurers often seek to deter male customers by using the colour pink, sparkles, and the occasional picture of a kitten.
AIG appoints Coory in marketing role
AIG has appointed Damian Coory to the newly created role of vice president, corporate marketing and communications for Asia-Pacific.
View from the Top: Cut out the jargon
It is vital to make sure the customer is presented with clear and concise policy wording, says Nigel Bamber, Country manager, UK, XL Group.
AIA sponsors Tottenham Hotspur for Cup competitions
AIA has agreed to sponsor London-based Premiership football team Tottenham Hotspur for the Europa League, FA Cup and League Cup competitions.
Gender Directive: New Tricks
The EU Gender Directive has given rise to a new generation of ‘girly’ motor insurers – but are the practices sustainable in the long term?
Household: On shaky ground
With cracks beginning to show in the profitability of the household insurance market, is the sector set to crumble or are its foundations solid enough to see it through?
Foil attacks “misguided” ad branding insurers “muggers”
A £300 000 advertising campaign featuring the strap-line "don't get mugged by an insurer" has been slammed by the Forum of Insurance Lawyers.
In Series: Claims: Problems shared
In a price-sensitive environment, can claims service with an emphasis on communication play a role in retaining customers?
Stavale appointed CMO of Assurant Solutions Europe
Cassio Stavale has been named chief marketing officer of Assurant Solutions’ Europe operations.
Assurant Solutions appoints Europe chief marketing officer
Assurant Solutions’ Europe has appointed Cassio Stavale as its chief marketing officer.
Business as usual says Co-op as it launches £6m ad campaign
The launch of a new advertising campaign for The Co-operative Insurance represents "business as usual" according to commercial director Lee Mooney.