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Ad watchdog backs Homeserve on water supply complaint

Homeserve van at night

The Advertising Standards Agency has rejected a complaint the accuracy of direct mailings from Homeserve relating to the scale of water supply problems.

The Homeserve materials claimed that 1 in 14 homeowners had suffered a water supply pipe problem at some point, a point which was disputed by a recipient, who believed that a survey conducted by the

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