Marketing
Miller promotes two to 'support future growth'
Miller Insurance Services has created two senior roles within its London headquarters.
Zurich Municipal feels Biba’s wrath over anti-broker marketing
The British Insurance Brokers’ Association (Biba) has hit out at Zurich over the content of a Zurich Municipal advert urging customers to “cut out the middle man”, Post’s sister title Insurance Age has revealed.
British Insurance Awards 2011: Driven by ambition
PERSONAL LINES BROKING INITIATIVE OF THE YEAR – WINNER – PROVISIONAL MARMALADE
British Insurance Awards 2011: A position of trust
MARKETING INITIATIVE OF THE YEAR - WINNER – HISCOX INSURANCE COMPANY
Insurance & social media: To tweet or not to tweet
The insurance industry has struggled in its early attempts to adopt social media, due to its staid reputation. Sam Barrett warns that being slow to capitalise on the benefits it can bring means the industry is missing a trick.
Cash-back schemes eat into aggregators
The growing popularity of online cash-back schemes among personal lines customers is posing a threat to aggregator profits.
Editor's comment: Customer conundrum
Cuddly toy or cold hard cash? That appears to be the latest dilemma facing the insurance-buying public.
Post Europe – Aggregators: Passport to Europe
With the aggregator concept set to spread across the Channel, Jane Bernstein asks is Europe ready for it?
Aggregators: Passport to Europe
With the aggregator concept set to spread across the Channel, Jane Bernstein asks is Europe ready for it?
Multi-million pound meerkat giveaway
Compare the Market is bracing itself for a spike in sales as it prepares to unveil a new multi-million pound above-the-line advertising campaign that will give away a free meerkat toy with every sale of a car, home, van or pet policy.
Broker Assistance creates new sales and marketing director role
Broker Assistance has appointed Juliette Tarrant sales and marketing director, a newly created position designed to drive the firm’s growth across all customer and product lines.
Post Europe: Product recall - ignore social media at your peril
Why companies should include a social media strategy in their product recall and crisis plans.
Interview - Peter Winslow: Best at building
Backed by an armoury of well-known brands, BGL CEO Peter Winslow tells Lynn Rouse about pan-European aggregation, acquisitions and why there is plenty of life in meerkats yet.
Broker focus - lead generation: follow the leader
Many brokers would not be able to survive without high volumes of lead generation but what form produces the best results? Trevor Cutts assesses the options and factors to consider.
PE-backed firm targets GI with ex-Rias head
Online financial services sales and marketing firm Media Ingenuity is in discussion with insurers to support a push into the general insurance personal lines space. It follows the recruitment of the former head of commercial management at Rias and head…
Insurers in line for a £4.8bn windfall from referral fees - Insurance News Now – 9 June 2011
Post news editor Mairi MacDonald outlines this week's major general insurance stories including how motor insurers could pocket billions in extra income a year if a recommendation to retain referral fees is acted on.
Insurers in line for a £4.8bn windfall from referral fees - Insurance News Now – 9 June 2011
Post news editor Mairi MacDonald outlines this week's major general insurance stories including how motor insurers could pocket billions in extra income a year if a recommendation to retain referral fees is acted on.
PSTF: Key to improved customer service held by technology chiefs
Chief information officers and chief technology officers are poised to become the real heroes in the drive to provide customers with the products and services they desire from insurers.
Kiln launches reputation restoration product
A new product designed help restore the reputation of a business following a crisis has been launched by Lloyd’s insurer Kiln.
Schemes: Scheming for success
Schemes business requires significant investment to make it work and underwriters are not prepared to tolerate poor profitability. But, as Jane Bernstein reports, the benefits are many and it remains attractive to brokers.
RBSI pushes Select phone service online
Royal Bank of Scotland Insurance's direct high net worth offering, Select, has bolstered its telephone offering with a move online.
Esure Broker launch will be 'third pillar'
Esure has said it will overcome any scepticism from insurers, after unveiling plans to create a dedicated intermediary.
Technology: Will the cookie crumble?
The revised Privacy and Electronic Communications Directive could see computer cookies swallowed up unless explicit consent is given for their insertion in users' computers when they visit a company's website.
Biba 2011: Aviva, Ecclesiastical and Jubilee unveil online launches
A number of new online initiatives have been unveiled today at the British Insurance Brokers' Association conference to help broker either trade or market themselves better.