Marketing
Google adwords tool alters insurance search rankings
Car insurance-related terms accounted for more than half of all online searches for insurance in October, totalling more than 885 000 searches.
News analysis - Aggregators: Running out of steam?
Motor rates may be stalling but Tom Cooper pinpoints growth strategies to safeguard comparison site expansion.
Hiscox set to launch US direct PI offering
Hiscox is increasing its US presence with the launch of its first direct commercial insurance offering.
Zurich backs Connect brand as boss departs
Zurich has reaffirmed its commitment to its UK direct brand Zurich Connect, after the departure of the divisional managing director originally charged with growing the business, Mike Quinton, and the scrapping of his role.
Claims supplement - London Market Modernisation: We've come a long way
The introduction of the electronic claims file system has modernised the way the London market handles losses. Jane Bernstein reports on where these advances may lead next.
Postbox: Qualifying search strategies
Regarding the article "Insurers are failing to properly utilise Google", based on research from Greenlight's July quarterly sector report covering search in insurance, I would like to qualify the following in relation to paid search and bidding…
Career development & CSR news: Brit honours the country's brightest volunteer coaches
Brit Insurance has honoured the UK's finest school sports development volunteers.
PSTF: Customer advocacy is key in social media age
Insurance companies need to stop chasing the pack when it comes to mobile technology, but do it in a joined-up way and pay more attention to the power of customer advocacy in the social media age.
Roundtable - mergers & acquisitions: Cautiously navigating the upturn
Recession and recovery, global ambition, super-mergers, market appetite, pricing, marrying business cultures and managing brokers' expectations were all topics of deeply involved discussion as a panel of industry big-hitters jousted at a recent Post and…
Moneysupermarket reports insurance revenues up 13% over Q3 2009
Moneysupermarket today said its financial performance in the third quarter and in the year to date is in line with the board's expectations.
Electrical Contractors’ Insurance confirms new director
Electrical Contractors’ Insurance Holdings has appointed Alastair Torbet to the newly created role of group sales and marketing director.
In series - property claims: I'm sticking with you
Insurers have sometimes been criticised for not doing enough to retain existing clients. Sam Barrett investigates how advances in property claims handling are helping to address this cost-efficient issue.
In series - property claims: Everybody's talking
Word of mouth is still the most effective way to retain or gain market share, argues James Grant and, with the rise of social media, more emphasis should be placed on keeping current customers happy.
Interview - Andrew Mckee: Planning for the next stage
Having taken over at Lloyd's insurer Mitsui, Andrew McKee talks to Jonathan Swift about his plans to move the company on, a decade after it launched.
Round table - SMEs & charities: Here to inform and educate
The SME and charity sectors have been widely courted by brokers and insurers in recent years. However, questions still persist about whether these customers are having their needs properly met. With this in mind Post gathered together some industry…
Clear moves into healthcare
Brokerbility member Clear Insurance Management has launched a new healthcare arm that aims to provide private medical insurance and employee benefits products to small businesses through to large corporate clients.
Interview - Patrick Snowball: Turning the light on at Suncorp
When Patrick Snowball headed to Brisbane to take the reins at Suncorp, many in the UK industry were surprised. Jonathan Swift finds out why he took this particular job offer and his plans for his tenure.
Insurers are failing to properly utilise Google
Insurers that choose to pay for search space on Google are not getting the most out of their money, according to consultancy firm Greenlight.
Customer value management: Improving margins
Broker marketing skills have become ever more important in the personal lines market, with the growth of online aggregators. Tim Ham reports on the increased need for customer value management to optimise profit.
Fortis outlines Ageas rebranding plan for UK businesses
Fortis Insurance UK today begins changing its name to Ageas in the UK.
Household – aggregators: The next big thing?
After success in the motor market, the aggregators are turning their attention to household insurance. Will they manage a repeat performance? asks Jane Bernstein.
Sports sponsorship: A sporting frenzy
At first glance, sports stars and insurers wouldn't appear to have much in common but, with the benefits of sports sponsorship proving their worth, Daniel Dunkley asks is it any wonder everyone is trying to get in on the action?
Aviva teams up with homeless charity
Aviva has teamed up with the charity Railway Children to launch its first ever cause related marketing programme.
Postscript - five years ago: Brit pleased by Ashes success
Looking through Post's back catalogue paints a unique picture of more than 150 years of insurance news, as this highlight from 5 years ago reveals.