Marketing
Carole Nash hands long-serving employee Baker marketing role
Motorcycle insurance specialist Carole Nash has promoted Nick Baker to the newly created position of director of products and marketing.
Market moves: XL rings the changes
XL led the way in the recruitment space this week, as insurers made a number of key appointments. While XL added four new staff members to its ranks, Liberty Mutual, Canopius, CNA Europe and Axa also had a busy seven days. In comparison, the broking…
Directors' and officers': Under the spotlight
With boardrooms coming under increasing scrutiny, the potential for expansion in the D&O market is being recognised by savvy insurers, especially in the SME space.
Axa prepares to screen £20m marketing campaign
Axa is preparing to launch a £20m TV marketing campaign across all of its UK business.
Editor's comment: Battle of the brands
From scrap yards to scrap heaps. Last week, the industry was getting agitated about the soaring problem of metal theft, while this week it’s more a sad tale of two well-known insurance names finding themselves destined only for the brand graveyard.
Roundtable - Analytics: the true value of quality data
As investment in analytics increases, Post gathered a group of experts to debate the rise in the use of data in all areas of the insurance industry.
ASA bans 'misleading' Direct Line ad
The Advertising Standards Authority has castigated Direct Line over a landlords’ insurance ad, featuring TV presenter Sarah Beeny, that claimed the insurer would beat any quote when it actually had a minimum price.
Direct Line launches January sale on home insurance
Direct Line has kick-started the New Year with a January sale on home insurance geared towards householders looking to cut costs following a Christmas spending spree.
Social media: The Nordic challenge
Voters in the recent Danish election set records with their tweeting but as Francesca Nyman reports insurers in this region are yet to take real advantage of this increasingly popular medium.
Vienna Group appoints head of marketing
The Vienna Insurance Group has appointed Bernhard Fauster head of group marketing with effect from 1 December 2011.
Penny Black’s insurance week
Pity Penny’s friend Jamie Marchant, Groupama’s marketing supremo.
Former broker boss launches new network
A former provincial broker is hoping to attract thousands of independent intermediaries to his newly launched network, after claiming the traditional model has reached “saturation point”.
Data usage: Made to measure
Can insurers rise to the challenge of utilising multiple real-time data sources to maximise sales while minimising exposure?
Marketing: The power of advertising
Effective marketing can be a tough challenge for financial services providers and having a strong presence is not enough, it must also resonate with customers.
Broking supplement - Price promises: Love it or hate it
While the price promise bandwagon is seen by some as a valuable marketing tool, to others it is merely ‘dumbing down’ the industry
Penny Black’s insurance week
Penny’s long-awaited trip to the British Academy of Film and Television Arts with Brit Insurance finally took place this week but the people at Bafta in Piccadilly must have missed the memo.
Market moves - 20 October 2011
This week the main movers and shakers were loss adjusters, with Davies, Woodgate & Clark and Advanta all making major appointments.
Interview - Ann Haugh: Making the right decisions
UK CEO of Zurich Global Corporate Ann Haugh has never been averse to taking risks and reveals her determination to grow the business is as strong as it is strategic.
Penny Black’s insurance week
Penny was not at the Conservative Party conference this week but couldn’t help but notice her chums at Lloyd’s broker Windsor, which does a bit of business with the Tories, had pulled a blinder on the publicity front.
Agriculture: Reaping the rewards
With a rise in the theft of agricultural plant equipment, the industry and police are striking back with new initiatives.
In series - Lloyd's & London Market: Technological challenges
After a slow start, Lloyd’s and the London market are embracing technological developments to drive down cost, time and errors. But is its embrace of new mediums firm and fast enough?
Top 100 UK insurers supplement - brand analysis: Battle of the brands
With commercial pressures and tough business conditions putting the squeeze on insurance companies, the importance of the brand has never been more vital. So who is getting it right?
Business agility for improved profitability - webinar now available on demand
If you missed the recent Post webinar in association with Pitney Bowes Business Insight on the challenges of communicating with customers in today's changing world, you can now watch the on-demand version.
Business agility for improved profitability - webinar now available on demand
If you missed the recent Post webinar in association with Pitney Bowes Business Insight on the challenges of communicating with customers in today's changing world, you can now watch the on-demand version.