Marketing
Claimant lawyers and CMCs see PI advertising spend reach £76m in 2014
Claimant lawyers' spending on personal injury and clinical negligence advertising increased 182% between 2010 and 2014 reflecting the impact of the 2013 referral fee ban on the market.
John Lewis enlists 'Monty the Penguin' team for new home insurance advert
John Lewis has enlisted the team behind its popular ‘Monty the Penguin’ Christmas advert for a new campaign to promote its home insurance products.
C-Suite - Insurer: Making customers feel loved
A strong relationship between brand and customer is key to future success, says Gary Duggan.
Allied World launches first Asia-Pacific marketing campaign
Following the acquisition of RSA's Hong Kong and Singapore operations, Allied World is building its brand in the region.
John O’Roarke teases details about post-LV career
He was once a top dog at Churchill. For the last eight years he has been behind one of the hottest success stories in insurance with LV.
Now Compare parent to launch insurance company and Frank Bruno ad campaign
The Hong Kong-headquartered broking group Alliance has received approval to launch its own insurance company in the third quarter of 2015.
XL Catlin begins 'bold new world' marketing campaign
Following the completed merger of XL and Catlin, the combined entity XL Catlin has launched an "insurance for a bold new world" marketing campaign.
Did Nationwide score a touchdown or fumble the ball with its #makesafehappen Super Bowl advert?
The screening of an advert of US insurer Nationwide during the Super Bowl triggered a debate about insurance commercials, the likes of which has not been seen in the UK. Jonathan Swift looks at the fallout and asks six experts for their views.
Q+A: De Ferrieres' Asia digital start-up
Matthias de Ferrieres left Axa last year to set-up Stark Group, a digital start-up insurance firm, based in Singapore. Post asked his aims.
Swinton updates TV advertising campaign
Swinton Insurance is to launch a new advertising campaign as part of a three-year £75m business transformation programme.
Former Axa marketing chief heads digital start-up
Matthias de Ferrieres has left his position as chief marketing officer, general insurance, Axa Asia to head up start-up Stark Group.
Towergate sponsors London Broncos
Troubled broker to sponsor second division rugby league team the London Broncos for the next three years.
RUP Commercial rebrands to Century Underwriting
Motor managing general agent RUP Commercial Risks has changed its name to Century Underwriting as it looks to expand into liability and property insurance.
Webinar: Imagining a market beyond price comparison
Earlier this year the aggregator space has found itself in the crosshairs of the latest Financial Conduct Authority (FCA) thematic review.
Blog: Don't scare customers with spooky marketing & other data lessons
With the 2014 Teradata Partners Conference now over, I have decided to reflect on some of the biggest takeaways from the annual event in Nashville.
Insurers need to move away from 'gut' marketing decisions says Nationwide chief
Insurers need to move away from marketing decisions based on "gut" feelings, to ones that are based on the total view of a customer.
Five year old explains insurance in Singapore MSIG YouTube advert
MSIG has launched a YouTube and television marketing campaign starring a five year old explaining insurance to his parents.
Blog: The measure of marketing in modern times
Digitalisation and internet access has not only revolutionalised operational developments in the insurance services market, but also the way in which brokers market themselves, says Rebecca Scully
Top 100 UK Insurers: Brand analysis: Ups and downs
Despite positive results for some, the value of many UK insurance brands has been hit by geopolitical risk, loss of faith and reputational issues
W.R. Berkley Insurance Australia rebrands
Property and casualty insurer W.R. Berkley Insurance Australia is rebranding as Berkley Insurance Australia.
International: Chinese whispers
Western insurance firms could learn a thing or two from their Chinese rivals, as Sana Carlton from Millward Brown explains
C-Suite - Broker: Take control of social media
This is not another article on how insurance companies that are not embracing social media will fail, but beware: social media is not just about responding to unhappy customers on Twitter. A strategic approach can drive major bottom-line growth.
Manchester City partners with Indonesian insurer
English Premiership football champions Manchester City are partnering with Indonesian insurer Jiwasraya.