Marketing
Marketing and advertising: Small screen, big rewards?
Television advertising has become a major marketing tool for many in the industry, but how do firms get it right, and can those with smaller budgets compete?
Hastings recruits ex-LV digital marketing boss
Hastings has appointed former LV head of digital marketing Nicola Charles to the role of marketing director at the broking firm.
Bridge broker unveils creative industries division
Bridge Insurance Brokers is expanding into new markets with the launch of a creative industries specialist division.
DAS restructures marketing team
DAS has appointed Shenal Patel as motor product manager following a strategic review of the marketing team at the legal expenses insurer.
MSIG aims to strengthen brand presence in Asia
MSIG Insurance (Malaysia) is aiming to enhance the presence of its subsidiaries in a number of Asian territories with a new marketing campaign.
AIG brand is back, declares Benmosche
American International Group, has declared that AIG is once again the “go-to-market brand” of its global property casualty business, which had been rebranded as Chartis in the wake of its near-collapse in 2008.
Junction boss moves across BGL to become Bennetts director
Bike insurance specialist Bennetts has appointed BGL's associate director of e-commerce and marketing in the Junction partnerships division as the newest director.
Insurance Strategy 2012: Importance of brand to grow as economy picks up
The power of branding has been highlighted as a crucial tool for insurers in the struggle to compete n a volatile marketplace.
Carole Nash CEO pleased to defy "tough" 2011 with slight turnover growth
Carole Nash chalked up a modest increase in pre-tax profits to £5.93m last year (FY 2010: £5.86m), as turnover grew by just over £1m to £25.02m.
Allianz retail boss jumps ship to join First Central as marketing director
First Central bosses have signalled their intention to strengthen the firm’s online offering following the appointment of former Allianz Retail head of direct business Andy James as group marketing director.
Junction hires ex AA ecommerce boss Queen
Junction has appointed the former head of ecommerce at The AA Jamie Queen to the role of associate director on the BGL Group’s affinity arm.
Junction to use brand loyalty to improve quote accuracy
Affinity provider Junction is rolling out a new project that will use customer data held by its partner brands to provide more accurate insurance quotes.
Compare the Market wins Corrie sponsorship deal
Aggregator giant Compare the Market has secured a three-year deal to become the new sponsor of the popular soap Coronation Street.
BGL Group recruits five graduates
BGL has hired five new graduates in a bid to develop new marketing talent on its brands.
Ex-Heath Lambert employee lands Bluefin marketing role
Bluefin has appointed former Heath Lambert and Churchill employee Amy Smith to the role of corporate division marketing manager.
Carole Nash hands long-serving employee Baker marketing role
Motorcycle insurance specialist Carole Nash has promoted Nick Baker to the newly created position of director of products and marketing.
Market moves: XL rings the changes
XL led the way in the recruitment space this week, as insurers made a number of key appointments. While XL added four new staff members to its ranks, Liberty Mutual, Canopius, CNA Europe and Axa also had a busy seven days. In comparison, the broking…
Directors' and officers': Under the spotlight
With boardrooms coming under increasing scrutiny, the potential for expansion in the D&O market is being recognised by savvy insurers, especially in the SME space.
Axa prepares to screen £20m marketing campaign
Axa is preparing to launch a £20m TV marketing campaign across all of its UK business.
Editor's comment: Battle of the brands
From scrap yards to scrap heaps. Last week, the industry was getting agitated about the soaring problem of metal theft, while this week it’s more a sad tale of two well-known insurance names finding themselves destined only for the brand graveyard.
Roundtable - Analytics: the true value of quality data
As investment in analytics increases, Post gathered a group of experts to debate the rise in the use of data in all areas of the insurance industry.
ASA bans 'misleading' Direct Line ad
The Advertising Standards Authority has castigated Direct Line over a landlords’ insurance ad, featuring TV presenter Sarah Beeny, that claimed the insurer would beat any quote when it actually had a minimum price.
Direct Line launches January sale on home insurance
Direct Line has kick-started the New Year with a January sale on home insurance geared towards householders looking to cut costs following a Christmas spending spree.
Social media: The Nordic challenge
Voters in the recent Danish election set records with their tweeting but as Francesca Nyman reports insurers in this region are yet to take real advantage of this increasingly popular medium.