Marketing
Business as usual says Co-op as it launches £6m ad campaign
The launch of a new advertising campaign for The Co-operative Insurance represents "business as usual" according to commercial director Lee Mooney.
Interview: Matthew Donaldson: Keeping it simples
New BGL Group CEO Matthew Donaldson – among those responsible for inflicting meerkat Aleksandr Orlov on the world – tells Post he is taking control of a firm in a ‘very strong position’, and explains why the group is happy to play the long game.
Prudential appoints marketing chief in Hong Kong
Anthony Shaw (pictured) has been promoted to chief officer, marketing and customer service for Prudential in Hong Kong.
Insurers to cut down on direct marketing in Hong Kong
Following the introduction of the Personal Data (Privacy) Ordinance rule on 1 April, one Hong Kong insurance CEO believes insurers will cut down on direct marketing.
Digital Insurance Strategies: Digital strategies are a must, not an option
Insurer boards should consider “what they are going to do” in terms of developing their digital strategies, rather than “whether they should do it”.
Digital Insurance Strategies: Bennetts reaps the benefits after setting up its own social media site
Insurance firms must embrace social media sites such as Facebook and Twitter as a means of “getting in front of” and engaging with customers – but they are no match for setting up a social media site of one’s own.
Churchill names Dawn French as successor to ousted Clunes
TV comedian Dawn French has been snapped up as the new face of Churchill Insurance, two months after the firm dropped Martin Clunes for incurring a driving ban.
Marketing and advertising: Small screen, big rewards?
Television advertising has become a major marketing tool for many in the industry, but how do firms get it right, and can those with smaller budgets compete?
Hastings recruits ex-LV digital marketing boss
Hastings has appointed former LV head of digital marketing Nicola Charles to the role of marketing director at the broking firm.
Bridge broker unveils creative industries division
Bridge Insurance Brokers is expanding into new markets with the launch of a creative industries specialist division.
DAS restructures marketing team
DAS has appointed Shenal Patel as motor product manager following a strategic review of the marketing team at the legal expenses insurer.
MSIG aims to strengthen brand presence in Asia
MSIG Insurance (Malaysia) is aiming to enhance the presence of its subsidiaries in a number of Asian territories with a new marketing campaign.
AIG brand is back, declares Benmosche
American International Group, has declared that AIG is once again the “go-to-market brand” of its global property casualty business, which had been rebranded as Chartis in the wake of its near-collapse in 2008.
Junction boss moves across BGL to become Bennetts director
Bike insurance specialist Bennetts has appointed BGL's associate director of e-commerce and marketing in the Junction partnerships division as the newest director.
Insurance Strategy 2012: Importance of brand to grow as economy picks up
The power of branding has been highlighted as a crucial tool for insurers in the struggle to compete n a volatile marketplace.
Carole Nash CEO pleased to defy "tough" 2011 with slight turnover growth
Carole Nash chalked up a modest increase in pre-tax profits to £5.93m last year (FY 2010: £5.86m), as turnover grew by just over £1m to £25.02m.
Allianz retail boss jumps ship to join First Central as marketing director
First Central bosses have signalled their intention to strengthen the firm’s online offering following the appointment of former Allianz Retail head of direct business Andy James as group marketing director.
Junction hires ex AA ecommerce boss Queen
Junction has appointed the former head of ecommerce at The AA Jamie Queen to the role of associate director on the BGL Group’s affinity arm.
Junction to use brand loyalty to improve quote accuracy
Affinity provider Junction is rolling out a new project that will use customer data held by its partner brands to provide more accurate insurance quotes.
Compare the Market wins Corrie sponsorship deal
Aggregator giant Compare the Market has secured a three-year deal to become the new sponsor of the popular soap Coronation Street.
BGL Group recruits five graduates
BGL has hired five new graduates in a bid to develop new marketing talent on its brands.
Ex-Heath Lambert employee lands Bluefin marketing role
Bluefin has appointed former Heath Lambert and Churchill employee Amy Smith to the role of corporate division marketing manager.
Carole Nash hands long-serving employee Baker marketing role
Motorcycle insurance specialist Carole Nash has promoted Nick Baker to the newly created position of director of products and marketing.
Market moves: XL rings the changes
XL led the way in the recruitment space this week, as insurers made a number of key appointments. While XL added four new staff members to its ranks, Liberty Mutual, Canopius, CNA Europe and Axa also had a busy seven days. In comparison, the broking…