Marketing
Interview - Jason Stockwood: A match made in heaven
Moving from the online dating world to insurance broking seems an unusual step. Jason Stockwood explains to Daniel Dunkley what he can bring to the sector.
Interview – Simon Douglas: the attraction of AA Insurance
Simon Douglas, director of AA insurance, previously worked in the life & pensions and private medical markets. He talks to Mairi Macdonald about what attracted him to the debt-laden business and the challenges it faces.
Superbrands insurer rankings revealed
Allianz has set its sights on rising up the rankings next year in an annual league table of the UK's most successful brands after climbing 111 places to 219.
Penny Black’s insurance week
The only thing Penny loves as much as the insurance industry is the glitz and glamour of Hollywood, so she was particularly pleased when the world of underwriting collided with the Oscars last week.
“Augmented reality” campaign for Aviva brokers
Marketing agency Balloon Dog has provided Aviva with an augmented reality campaign designed to raise awareness of the insurer’s product offering in the technology sector.
Motor Claims 2011: Industry must take lead over text pest marketing
The industry needs to take the lead on legitimate mobile marketing in the battle against the 'text pests' in personal injury claims farming.
Comment - Branding & aggregators: Driving greater success
With direct writers accounting for 40% of the motor market, Peter Thompson looks at the importance of branding when it comes to selling on aggregators.
Schemes - Conception & construction: Special delivery
Setting up schemes to cover specialist sectors can be a lucrative business - but it requires brokers, insurers and customers to work together. Stephanie Denton looks at this evolving market.
In series - Geography & Solvency II: Advice on getting data right
For the majority of insurers and to a certain extent brokers, data quality has consistently been an issue with reasons ranging from the ongoing problems of legacy systems to basic human error, as Sarah Adams explains.
Jelf has big plans for personal lines in 2011
Jelf chief executive Alex Alway is targeting "aggressive organic growth" after its 2010 annual results revealed that the firm had reduced its debt and turned a 2009 loss into profit.
Postbox: Going back to basics is the long-term solution
I was interested to read the item on winter freeze claims in the same issue as the article by Ecclesiastical’s David Bonehill on claims professionalism.
Website review: Churchill
In the latest of its ongoing series, web performance specialist Gomez looks at Churchill's website.
Postscript - 30 years ago: Advertising motion debate lost
Looking back through Post’s back catalogue paints a unique picture of more than 150 years of insurance news, as this highlight from 30 years ago reveals.
Career development & CSR: Service providers raise £10k
Two legal services providers have raised £10 000 for the Brain and Spinal Injury Centre, which provides counselling, information and support services to patients and their families following catastrophic injuries of this type.
View from the top: An historically good idea
With the private motor market effectively commoditised, now the spotlight for personal lines insurers is on the perceived El Dorado of the online SME market. We can be sure that a VW Golf that is built in Germany, China or Indonesia is of virtually…
Interview - Karen Ellis: One's formula for success
With the management buyout of motor sport specialist Ellis Clowes & Company from THB, Karen Ellis has certainly made her mark. She talks to Amy Ellis about remaining in pole position in its niche.
Google adwords tool alters insurance search rankings
Car insurance-related terms accounted for more than half of all online searches for insurance in October, totalling more than 885 000 searches.
News analysis - Aggregators: Running out of steam?
Motor rates may be stalling but Tom Cooper pinpoints growth strategies to safeguard comparison site expansion.
Hiscox set to launch US direct PI offering
Hiscox is increasing its US presence with the launch of its first direct commercial insurance offering.
Zurich backs Connect brand as boss departs
Zurich has reaffirmed its commitment to its UK direct brand Zurich Connect, after the departure of the divisional managing director originally charged with growing the business, Mike Quinton, and the scrapping of his role.
Claims supplement - London Market Modernisation: We've come a long way
The introduction of the electronic claims file system has modernised the way the London market handles losses. Jane Bernstein reports on where these advances may lead next.
Postbox: Qualifying search strategies
Regarding the article "Insurers are failing to properly utilise Google", based on research from Greenlight's July quarterly sector report covering search in insurance, I would like to qualify the following in relation to paid search and bidding…
Career development & CSR news: Brit honours the country's brightest volunteer coaches
Brit Insurance has honoured the UK's finest school sports development volunteers.
PSTF: Customer advocacy is key in social media age
Insurance companies need to stop chasing the pack when it comes to mobile technology, but do it in a joined-up way and pay more attention to the power of customer advocacy in the social media age.