Marketing
Overseas market - Saudi Arabia: full of Middle Eastern promise
With a fast-growing insurance sector, Saudi Arabia is a country on the move. Dexter Morse gives a detailed overview of market developments and potential.
Brand building - advertising: channelling advertising opportunities
Television remains the most powerful tool in the advertising armoury of insurance companies — but they must adapt to changing view patterns and innovations to survive in the market, says Ralph Savage.
ICO joins text pest group to boost regulatory power
An Information Commissioner's Office with "bigger teeth" and greater regulatory powers is set to become the latest member to join the Ministry of Justice-led anti-claims text group.
In series - first-party fraud: keeping fraud in check
Writing quality risks in volume, while giving customers great customer service and preventing fraud, is a never-ending struggle, but new checking systems can help insurers strike the right balance, writes Graham Odiam.
MoJ and mobile operators join forces to eliminate text pests
The Ministry of Justice is to set up a dedicated working group with the UK's major mobile phone operators to tackle the problem of unsolicited text messaging from claims management firms.
MoJ and mobile operators join forces to eliminate text pests - Insurance News Now – 21 April 2011
Post news editor Mairi MacDonald outlines this week's major general insurance stories including an announcement that the MoJ is to set up a dedicated working group with the UK’s major mobile firm operators to tackle the problem of unsolicited text…
Post history - 50 years ago: Insurance PR failure needs action
Looking through Post's back catalogue paints a unique picture of more than 150 years of insurance news, as this highlight from 50 years ago reveals.
Comment - claims: cutting the cost of claims
Introducing non-adversarial means of dispute resolution could be the answer to cutting the cost of claims, empowering qualified professionals and delighting the customer, argues Roger Flaxman.
E-business: Five insurers set for direct mobile launches by 2012
The future is bright for mobile technology as it becomes an increasingly important distribution channel for insurance products and services, according to Swiftcover head of innovation Ambarish Mitra.
E-business: Insurers should track customers via social media
The insurance industry needs to expand its use of social media beyond marketing and into claims, fraud and risk ratings, CFC Underwriting's business development manager has claimed.
E-business: Online marketing needs clear objectives — not just ideas
Clear objectives and good ideas are vital for insurers to reach consumers using online marketing strategies, Chemistry Communications Group has claimed.
E-business: Customer reviews to play bigger retail role
The insurance industry must prepare for the growing influence of customer reviews in the retail market having a knock-on effect in insurance.
Full implications of the ECJ gender ruling are still unclear
KPMG head of insurance Drew Fellowes gives an insight into how the industry has moved forward since the European Court of Justice’s (ECJ) ruling into gender equality in insurance pricing.
In series - fraud: how essential is PR in the battle against fraud?
PR is essential when it comes to changing perceptions about the insurance industry. Rachel Gordon investigates how successfully this is being utilised in the long-term fight against fraud.
Interview - Janet Connor: targeting the over 50s demographic
Managing director of Rias Janet Connor chats to Amy Ellis about targeting the over-50s demographic, embracing aggregators and non-insurance diversification.
In series - fraud: insurance fraud - a victimless crime?
With insurance fraud often seen as a victimless crime by the public, James Earp and Angela Gibson examine ways in which the industry can educate policyholders and pursue criminals.
Household: can no claims discounts be applied to household insurance?
With Axa set to offer no claims discounts to household customers, Amy Ellis reports on market reaction and whether others will follow suit.
News analysis - ECJ Judgment: The gender judgment
The Test-Achats case will have huge consequences for the motor, life and health insurance industries. Andy Tromans and Nick Elwell-Sutton explore the ramifications.
Post history - 30 years ago: Law Society examines insurance
Looking through Post's back catalogue paints a unique picture of more than 150 years of insurance news, as this highlight from 30 years ago reveals.
Climate change – are insurers getting behind their own green policies?
With the general public becoming ‘bored’ by environmental issues, Veronica Cowan asks if insurers are really getting behind their own green policies.
Concern over Google buying BTQ
Google intends to run Beat That Quote as a separate business in the near term, following its £37.7m acquisition of the aggregator.
Interview - Jason Stockwood: A match made in heaven
Moving from the online dating world to insurance broking seems an unusual step. Jason Stockwood explains to Daniel Dunkley what he can bring to the sector.
Interview – Simon Douglas: the attraction of AA Insurance
Simon Douglas, director of AA insurance, previously worked in the life & pensions and private medical markets. He talks to Mairi Macdonald about what attracted him to the debt-laden business and the challenges it faces.
Superbrands insurer rankings revealed
Allianz has set its sights on rising up the rankings next year in an annual league table of the UK's most successful brands after climbing 111 places to 219.