Marketing
LV to hit prime-time TV with ad campaign
The brand-led LV campaign starts on 15 April, featuring on TV, digital media, outdoor activity, national, regional and specialist print, plus direct mail and press inserts.
General Insurance optimism at a low, Pwc says
Optimism in the general insurance industry is at its lowest point since September 2008, according a survey from the Confederation of British Industry and Pricewaterhouse Coopers.
Chubb appoints two new managers to its London operation
Chubb Insurance has appointed two new managers to its London office. Andy Francis has been named as head of the commercial insurance division and Ralf Rebetge head of Chubb’s specialty insurance division.
Editor's comment: How many have Ageas concern out there?
Rebrands are always difficult at the best of times, but in insurance they seem to hold extra resonance.
Fortis Insurance to be rebranded "Ageas"
In a statemement it added: "This change of identity is a logical next step in our evolution from bancassurer to international insurance company. Our new name confirms our rebirth as a new company, but one that will benefit from past experience and the…
Fortis Insurance to be rebranded "Ageas"
In a statemement it added: "This change of identity is a logical next step in our evolution from bancassurer to international insurance company. Our new name confirms our rebirth as a new company, but one that will benefit from past experience and the…
Go Compare sees upsurge in quotes
Comparison site attributes marketing campaign to 20% increase in customer numbers.
Aviva loses out in brand survey as Axa tops the list
The highly publicised rebranding of Aviva does not appear to have had the desired impact yet, according to an annual survey that examines 500 of the world's top brands.
Citymain completes Burnett & Associates acquisition
Specialist insurance provider Citymain has finalised its acquisition of IT firm Burnett & Associates.
Go Compare halves losses as profitability aim beckons
Go Compare's chief executive Hayley Parsons has insisted that the aggregator is on course to make a profit for the first time since launching as a start-up in November 2006.
Holman appoints head of UK sales and marketing
John Holman and Sons has appointed John McCheyne as head of UK sales and marketing.
Ignition looks to double clients
Ignition has outlined plans to double its number of broker clients in 2010 to stop the company operating at a loss.
Aon payments to Manchester United already at £35.9m
Aon has already paid Manchester United £35.9m for the sponsorship deal beginning in 2010/11 season, filings show.
Defaqto welcomes publication of the ABI’s ‘Good Practice Guide’
The Association of British Insurers’ guide helps consumers buying insurance online.
Axa creates marketing director position
Former Swiftcover marketing director to take on new role
Aviva appoints marketing director
Gary Price promoted to new role amid restructure
Blog re: Tweet tweet
New blog-re availible to read online now
Aviva to cut 100 staff in John Kitson's division
Changes linked with announcement about broker sales and marketing restructure.
Axa UK appoints new marketing director
Cheryl Toner lands senior role with insurer
Recognition is the name of the game
The global downturn has meant insurers’ market values plunging, however, their brand values have seen less steep losses. David Haigh argues having a strong identity is essential to building a global name
Aleksandr technique
With a unique and now ubiquitous multi-channel advertising campaign that has entered the public consciousness, comparethemarket.com has achieved great things with a comparatively small budget, writes Michelle Worvell.