Marketing
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Aviva to cut 100 staff in John Kitson's division
Changes linked with announcement about broker sales and marketing restructure.
Axa UK appoints new marketing director
Cheryl Toner lands senior role with insurer
Recognition is the name of the game
The global downturn has meant insurers’ market values plunging, however, their brand values have seen less steep losses. David Haigh argues having a strong identity is essential to building a global name
Aleksandr technique
With a unique and now ubiquitous multi-channel advertising campaign that has entered the public consciousness, comparethemarket.com has achieved great things with a comparatively small budget, writes Michelle Worvell.
Interview - Annette Court: Insurance at heart
Annette Court left Royal Bank of Scotland in 2006 as CEO of its insurance division to join Zurich. She talks to Jonathan Swift about a challenging and rewarding first 24 months as its European non-life chief.