From Facebook to sales book
As social media begins to shake off the stigma of being little more than a means to wile away time, Amy Ellis investigates whether, as some predict, 2010 will be the year this new medium becomes a quantifiable marketing tool.
Referring to social networking and business in the same sentence can generate an air of distaste, with some seeing the former as merely a timewasting tool and many businesses blocking employee access
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Broker
SRG combines wholesale businesses
Specialist Risk Group has brought its wholesale businesses together under one proposition, SRG Global Risk Solutions.
KPMG’s Evans reveals US investors set to snap up UK insurers
US investors are lining up to buy mid and top-tier UK MGAs and brokers in the year ahead, according to Huw Evans, partner and head of insurance at KPMG UK.
Throwback Thursday: Biba’s talent help
Insurance Post’s Throwback Thursday steps back in time to September 1981 to remind you what was going on this week in insurance history when the British Insurance Brokers’ Association responded to demand from members for help with “personnel matters.”
Brewis on regrets the FCA didn't go further on fair value
Former Financial Conduct Authority head of insurance Matt Brewis has said he wishes the regulator had gone “further along the journey of fixing fair value assessments”.
McGill sold to EQT for $2bn
McGill and Partners and private equity firm EQT have entered into a definitive agreement in which the latter will acquire a majority stake in the former for $2bn (£1.5m).
AI in broking: why the debate must move on
For insurance brokers, Andy Lewis, head of people proposition at Hedron Network, says the artificial intelligence debate has shifted from whether to adopt the technology to how to embed it safely, practically and strategically so it delivers lasting value.
Aviva refreshes mid-market proposition following commercial ‘refocusing’
Aviva has launched Aviva Premier, a proposition designed for larger mid-market clients with complex risks, following a “refocusing” of the insurer’s commercial business.
WaniWani CEO on how agentic AI is rewriting insurance distribution
As consumers increasingly rely on artificial intelligence agents to search for and buy insurance, Robin Diligent, co-founder and CEO at Waniwani, says insurers must rethink distribution strategies or risk becoming invisible at the point of purchase.