Marketing
In series - property claims: I'm sticking with you
Insurers have sometimes been criticised for not doing enough to retain existing clients. Sam Barrett investigates how advances in property claims handling are helping to address this cost-efficient issue.
In series - property claims: Everybody's talking
Word of mouth is still the most effective way to retain or gain market share, argues James Grant and, with the rise of social media, more emphasis should be placed on keeping current customers happy.
Interview - Andrew Mckee: Planning for the next stage
Having taken over at Lloyd's insurer Mitsui, Andrew McKee talks to Jonathan Swift about his plans to move the company on, a decade after it launched.
Round table - SMEs & charities: Here to inform and educate
The SME and charity sectors have been widely courted by brokers and insurers in recent years. However, questions still persist about whether these customers are having their needs properly met. With this in mind Post gathered together some industry…
Clear moves into healthcare
Brokerbility member Clear Insurance Management has launched a new healthcare arm that aims to provide private medical insurance and employee benefits products to small businesses through to large corporate clients.
Interview - Patrick Snowball: Turning the light on at Suncorp
When Patrick Snowball headed to Brisbane to take the reins at Suncorp, many in the UK industry were surprised. Jonathan Swift finds out why he took this particular job offer and his plans for his tenure.
Insurers are failing to properly utilise Google
Insurers that choose to pay for search space on Google are not getting the most out of their money, according to consultancy firm Greenlight.
Customer value management: Improving margins
Broker marketing skills have become ever more important in the personal lines market, with the growth of online aggregators. Tim Ham reports on the increased need for customer value management to optimise profit.
Fortis outlines Ageas rebranding plan for UK businesses
Fortis Insurance UK today begins changing its name to Ageas in the UK.
Household – aggregators: The next big thing?
After success in the motor market, the aggregators are turning their attention to household insurance. Will they manage a repeat performance? asks Jane Bernstein.
Sports sponsorship: A sporting frenzy
At first glance, sports stars and insurers wouldn't appear to have much in common but, with the benefits of sports sponsorship proving their worth, Daniel Dunkley asks is it any wonder everyone is trying to get in on the action?
Aviva teams up with homeless charity
Aviva has teamed up with the charity Railway Children to launch its first ever cause related marketing programme.
Postscript - five years ago: Brit pleased by Ashes success
Looking through Post's back catalogue paints a unique picture of more than 150 years of insurance news, as this highlight from 5 years ago reveals.
CSC member firms fall foul of SMS crackdown
Two members of the Claims Standards Council have been forced out as a result of an investigation into the sending of unsolicited text messages.
MoJ: we will "weed out" the personal injury text pests
The Ministry of Justice has reiterated its desire to clamp down on claims management firms cold-texting people to attract personal injury work.
Confused loses top spot in aggregator market as owner slams TV campaign
Confused admitted that its most recent TV advertising campaign was "unsuccessful” as it surrendered top spot in the aggregator market.
Rival insurers support Aviva composite stance
A host of fellow composites have backed Aviva in its war of words with RSA over whether the model's days are indeed numbered.
Interview - Stewart McCulloch: Sticking to his knitting
The new CEO of Garwyn talks to Mairi MacDonald about getting the loss adjuster back on track by sticking to its core strengths while expanding its regional focus.
Kate McIntyre joins UK General Insurance
Leeds based UK General Insurance has appointed Kate McIntyre as director of direct sales and marketing.
Aviva results: UK GI business profit improved 24% to £197m in H1 2010
Aviva has seen its UK general insurance and health underwriting results and operating profits go backwards in the first six months of 2010 to £56m (H1 2009: £63m) and £269m (H1 2009: £282m) respectively.
Postbox: Link web to high street now
The web is the only sales channel to have grown during the recession, while high street business has contracted significantly. Yet, while internet businesses have come a long way, they have failed to join up their CRM activities, which limits their…
British Insurance Awards 2010: Lust for marketing
Emmanuel Kenning looks at Swiftcover’s energetic multi-media campaign fronted by legendary punk rocker Iggy Pop.
Affinity news: Risk sharing not on the agenda
Post’s Affinity 2010 event was held in London last week, brining together key players in the sector – from insurers, brokers, affinity brands and other suppliers – to learn about and debate the latest developments.
Affinity news: Brand butlering offers third way for providers
Post’s Affinity 2010 event was held in London last week, brining together key players in the sector – from insurers, brokers, affinity brands and other suppliers – to learn about and debate the latest developments.