PSTF: Customer advocacy is key in social media age
Insurance companies need to stop chasing the pack when it comes to mobile technology, but do it in a joined-up way and pay more attention to the power of customer advocacy in the social media age.
Those were the views of Richard Burdge, chief marketing officer of customer communications firm Thunderhead, who told delegates: "I like the story of the chairman who stands up at a board meeting and
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