Marketing
Aleksandr technique
With a unique and now ubiquitous multi-channel advertising campaign that has entered the public consciousness, comparethemarket.com has achieved great things with a comparatively small budget, writes Michelle Worvell.
Interview - Annette Court: Insurance at heart
Annette Court left Royal Bank of Scotland in 2006 as CEO of its insurance division to join Zurich. She talks to Jonathan Swift about a challenging and rewarding first 24 months as its European non-life chief.