PE-backed firm targets GI with ex-Rias head
Online financial services sales and marketing firm Media Ingenuity is in discussion with insurers to support a push into the general insurance personal lines space. It follows the recruitment of the former head of commercial management at Rias and head of products at Castle Cover, Simon Stanney.
Director of general insurance Mr Stanney told Post the firm aims to begin selling niche household and motor insurance in the second half of the year with more products expected to follow.
The firm
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