Insurance & social media: To tweet or not to tweet
The insurance industry has struggled in its early attempts to adopt social media, due to its staid reputation. Sam Barrett warns that being slow to capitalise on the benefits it can bring means the industry is missing a trick.
It's not easy finding a reason to 'like' or 'follow' an insurer. While other sectors, such as retail and entertainment, have been able to reach new audiences through Facebook and Twitter, the
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