Insurance Post

Top 100 UK Insurers: Brand analysis: Ups and downs

Rollercoaster

Despite positive results for some, the value of many UK insurance brands has been hit by geopolitical risk, loss of faith and reputational issues

Brand Finance’s annual league table of the UK’s most valuable insurance brands points to the continuing success of Mark Wilson’s tenure as chief executive of Aviva – brand value rose £119m from 2012

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