Skip to main content

LV

Rebranding LV and RSA in a fragmented media world

Editor’s View: As RSA becomes Intact and LV’s GI arm transforms into Allianz, Emma Ann Hughes considers the challenges that insurers face when trying to gain brand recognition without the old certainties of mass media.

Big Interview: Alistair Hargreaves, Admiral

Alistair Hargreaves, UK insurance CEO at Admiral, speaks to Tom Luckham about the provider’s results, the integration of RSA’s home and pet books, and why the insurer is ignoring market noise to focus on its own game.

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here