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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at…

Brokers want less AI conversation and better service please

Fiona Nicolson reveals brokers want a little less conversation about artificial intelligence and to have a lot more grown-up conversation about balancing online experiences with being able to talk to an insurer's staff at this year’s British Insurance…

Is Biba right to worry about personal lines broking?

News Editor’s View: After the British Insurance Brokers' Association asked personal lines insurers to commit to the broking channel, Scott McGee looks at what has got brokers spooked, and what action needs to happen in order for a fruitful future.

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