Amazon, Google, Tesla … is there a tech giant insurance cannot repel?

Content Director’s View: Following the quick and relatively painless death of the Amazon Insurance Store, Jonathan Swift reflects on why UK policyholders are often resistant to the charms of brands they would otherwise trust when it comes to buying insurance.

Content Director’s View: Following the quick and relatively painless death of the Amazon Insurance Store, Jonathan Swift reflects on why UK policyholders are often resistant to the charms of brands they would otherwise trust when it comes to buying insurance.

You can imagine the scene:

Interior: Insurance Boardroom, 23 January 2024

ACME Insurance CEO (swigging carbonated fruit-flavoured cordial in a flute – it is January after all): Well that shows ’em

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here