Allianz drops LV rebrand plans
Allianz UK and LV have announced a new multi-year partnership to continue distribution of insurance under the LV= brand, despite previously planning to phase the brand name out in 2026.
In 2017, Liverpool Victoria sold a 49% stake in LV= General Insurance to Allianz for £500m, before Allianz increased its holding to 69.9% in 2019 through a further deal worth £213m, based on a £1.02bn
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