Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Brokers seek stronger insurer partnerships at Biba
Strengthening partnerships with insurers has emerged as brokers’ top priority ahead of the kick-off of 2026’s British Insurance Brokers’ Association conference in Manchester on Wednesday (13 May).
Aviva hires 15 regional specialty underwriters
Aviva has hired 15 new regional specialty underwriters in a move it says will give brokers faster access to local knowledge and specialist expertise.
Time: To - Spotlight our digital trading team
Digital trading plays a key role in enabling brokers to quote and bind policies for commercial clients quickly, confidently and with clarity. This video introduces the specialists that support Aviva’s eTrading platforms and help brokers trade simply,…
Time: To - Spotlight speed of service
Speed and quality of service are paramount in order for brokers to deliver on their SME clients’ expectations. Ahead of the BIBA 2026 Conference, this content highlights how Aviva’s experienced SME support team are on hand to provide service levels that…
Hundreds of ChatGPT insurance apps set to go live soon
The number of ChatGPT-powered insurance apps is set to surge, with hundreds in development and awaiting approval from OpenAI, according to an insurtech founder.
Protestors block access to Aviva’s AGM
Protestors from the activist group Boycott Bloody Insurance infiltrated Aviva’s York offices this morning, when members blocked access to the meeting room where the insurer’s Annual General Meeting was due to take place.
Three Aviva HNW leaders resign on the same day
Insurance Post has learned that at least three prominent figures within Aviva’s high-net-worth business have all resigned.
Big Interview: Shoib Khan, Prudential Regulation Authority
As the Prudential Regulation Authority kicks off its first dynamic stress test for general insurance today (5 May), the watchdog’s director of insurance supervision Shoib Khan speaks exclusively to Insurance Post about how it is checking the way insurers…
Aviva buys DisasterCare to speed up property claims handling
Aviva has bought DisasterCare Group for an undisclosed sum, expanding its disaster recovery and restoration capabilities.
Legacy insurers face long road to launching ChatGPT apps
Rory Yates, former chief strategy officer at EIS, has warned traditional insurers will struggle to launch ChatGPT-style applications at pace, with legacy systems and complex technology stacks likely to delay progress.
Insurance consumers leaning towards humans over AI
Customers prefer dealing with a human when buying cover and feel that human interaction is essential when it comes to claims, according to data from KPMG.
Customer retention key to broker growth priorities
The majority of brokers expect their business to grow in the next year, according to Aviva’s latest broker barometer.
The importance of protecting new homes from climate risks
View from the Top: Jason Storah, CEO of general insurance UK & Ireland, Aviva, muses on the importance of protecting new homes from future climate risks.
Are motor premiums nearing equilibrium?
To kick off Motor Week, Stephen Kennedy, director at Defaqto, reveals after a sharp correction, falling motor premiums are beginning to level off, suggesting a more stable yet uneven competitive landscape ahead.
Throwback Thursday: Friends Provident goes online
Insurance Post’s Throwback Thursday steps back in time to April 1976 to remind you what was going on this week in insurance history when Friends Provident came up with an innovative solution to rapid growth.
Insurers risk falling behind if they stay silent on AI
While many insurers are actively building AI capabilities, Alexandra Mousavizadeh, CEO at Evident, warns reluctance to discuss strategy or results publicly could leave late communicators struggling to catch up with early leaders.
Markerstudy’s Beal outlines two paths for ChatGPT in insurance
Andrew Beal, director of architecture and innovation at Markerstudy, predicts two ways in which ChatGPT could transform insurance distribution, and urges the industry to be prepared for both.
Is it third time lucky for Axa as it merges divisions again?
Content Director’s View: With Axa UK and Ireland combining its personal and commercial businesses into one, Jonathan Swift reflects on why insurers often oscillate between splitting and merging these divisions, and what led the insurer to believe this…
Penny Black’s Social Diary: Lloyd’s tours; Ageas’s chocolate
Penny Black is back, sharing the tittle-tattle she overheard at insurance industry events, reviewing the quality of buffets at conferences and giving a thumbs up – or down – to the sector's social media posts.
The fate of insurers’ in-house law firms
David Worsfold examines why insurers originally embraced the in-house legal model, what commercial and regulatory challenges emerged, and why many have since retreated from it.
Diary of an Insurer: Aviva’s Anna Stone
Step inside Aviva’s archive with group archivist Anna Stone, who gives colleagues and the public a window into the people, places, and stories that have shaped the insurance giant.
Axa shares AI approach after Aviva’s ChatGPT move
Axa has confirmed it is working with partners on using AI to “develop new capabilities that enhance trust, value and convenience for our customers”.
Chubb’s launch; Duck Creek’s reinsurance offering; UIB’s marine MD
Weekly Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Aviva exploring Probitas rebrand
Aviva is looking to rebrand it's Lloyd’s underwriting syndicate Probitas, Insurance Post can reveal.