2018 Insurance Marketing & PR Awards: Full list of winners

LV brand of the year IMPRA 2018

LV was acclaimed as the Insurance Brand of the Year at last night’s Insurance Marketing and PR Awards

The insurer’s former brand and marketing director Guy Hedger was also awarded the Achievement prize posthumously, with the announcement preceded by a moving video of his work, and followed up by some moving words from LV’s head of marketing Nick Whitnell, pictured centre with award.

Here is a full list of the winners:

Digital Marketing Campaign of the Year

Winner: Co-op Insurance - Insurance That Doesn’t Cost the Earth

Highly commended: LV – From the Heart


B2B Marketing Campaign of the Year

Winner: Paymentshield - National Conversation Week


Insurance PR Campaign of the Year

Winner: Zurich Insurance - 99% Claims Paid. 100% Fact

Highly commended: Co-op Insurance - Safest Car Used for Young Drivers


Niche Marketing Campaign of the Year

Winner: Legal & General - Not A Red Card

Highly commended: Broker Network Marketing Consultancy for The Insurance


Research and Public Affairs Campaign of the Year award…

Winner: The Association of British Insurers, with Third City - #IPTSUNFAIR


Data/Technology Champion of the Year award

Winner: Simply Business


The Customer Connectivity Award

Winner: CoverForYou


Marketing and PR Team of the Year

Winner: DAS UK Group

Highly commended: LV


Insurance Event of the Year

Legal & General - Not A Red Card


Social Media Influencer of the Year

Joint winners: Axa’s David Williams (@AXADavidW) and Carpenters’ Donna Scully (@Donna_Scully)


Young Marketer/PR employee of the Year

Winner: Katie Oswald, SEIB Insurance Brokers

Highly commended: Emily Gates, UK General


Brand Building for Start-ups Award

Winner: Spixii


Insurance Brand of the Year Award

Winner: LV

Highly commended: Zurich


Industry Champion of the Year

Winner: The British Insurance Brokers’ Association


The Achievement Award

Winner: Guy Hedger

  • LinkedIn  
  • Save this article
  • Print this page  

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected] or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact [email protected] to find out more.

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here: