2018 Insurance Marketing & PR Awards: Full list of winners

LV brand of the year IMPRA 2018

LV was acclaimed as the Insurance Brand of the Year at last night’s Insurance Marketing and PR Awards

The insurer’s former brand and marketing director Guy Hedger was also awarded the Achievement prize posthumously, with the announcement preceded by a moving video of his work, and followed up by some moving words from LV’s head of marketing Nick Whitnell, pictured centre with award.

Here is a full list of the winners:

Digital Marketing Campaign of the Year

Winner: Co-op Insurance - Insurance That Doesn’t Cost the Earth

Highly commended: LV – From the Heart

 

B2B Marketing Campaign of the Year

Winner: Paymentshield - National Conversation Week

 

Insurance PR Campaign of the Year

Winner: Zurich Insurance - 99% Claims Paid. 100% Fact

Highly commended: Co-op Insurance - Safest Car Used for Young Drivers

 

Niche Marketing Campaign of the Year

Winner: Legal & General - Not A Red Card

Highly commended: Broker Network Marketing Consultancy for The Insurance

 

Research and Public Affairs Campaign of the Year award…

Winner: The Association of British Insurers, with Third City - #IPTSUNFAIR

 

Data/Technology Champion of the Year award

Winner: Simply Business

 

The Customer Connectivity Award

Winner: CoverForYou

 

Marketing and PR Team of the Year

Winner: DAS UK Group

Highly commended: LV

 

Insurance Event of the Year

Legal & General - Not A Red Card

 

Social Media Influencer of the Year

Joint winners: Axa’s David Williams (@AXADavidW) and Carpenters’ Donna Scully (@Donna_Scully)

 

Young Marketer/PR employee of the Year

Winner: Katie Oswald, SEIB Insurance Brokers

Highly commended: Emily Gates, UK General

 

Brand Building for Start-ups Award

Winner: Spixii

 

Insurance Brand of the Year Award

Winner: LV

Highly commended: Zurich

 

Industry Champion of the Year

Winner: The British Insurance Brokers’ Association

 

The Achievement Award

Winner: Guy Hedger

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