Marketing

Briefing: Abrdn or Aberdon’t

Standard Life Aberdeen’s Abrdn rebrand has met with consternation and raised eyebrows – time will tell whether it pays off or falls vowel of its own “clarity of focus”.

Q&A: Ant Middle and Adam Beckett, Ageas

Ageas CEO Ant Middle and chief distribution officer Adam Beckett spoke to Post about the insurer’s intention to grow its intermediated personal lines business and plans to invest in what it calls its ‘technical engine room’.

Q&A: Bill Pieroni, Acord

Bill Pieroni, CEO of global standards setting body Acord, discusses the findings of its research into UK personal lines websites and who is improving and why. He also tackles how the Covid-19 pandemic will change the market, reflects on his achievements…

Commission-hungry claims firms target Covid-hit businesses

Claims firms and no-win-no-fee solicitors have ramped up attempts to get businesses to make Covid-related claims with them following the Supreme Court business interruption ruling – but insurance experts are concerned that fees could be as much as 40% of…

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