Marketing

Interview: David Walsh, CFC Underwriting

A child of the dot-com boom, CFC Underwriting has now left its teenage years behind as it enters its twentieth year as one of the pre-eminent specialist managing general agents in the London market. CEO David Walsh spoke to Jonathan Swift about the …

Telematics Watch: Addressing misconceptions

From scepticism about data to dissatisfaction about driver behaviour scores, Igo4 CEO Matt Munro addresses some of the common misconceptions about telematics, and suggests marketing and communications are key to avoiding complaints.

Blog: Insurance marketing - bridging the generational gap

There is a much subscribed to myth in marketing that anyone over the age of 35 is a second-rate citizen – or at the very least not worthy of the attention paid to that holy grail consumer, the millennial. Robin Trust, CEO at the Kite Factory, explains…

Interview: Paul Greensmith, Axa XL

Having been through one merger already Axa XL’s UK CEO Paul Greensmith, took the most recent change in his stride. But he explains to Jen Frost that, even though his part of the business is now part of the behemoth Axa, it will retain its agility,…

Blog: Who Monitors Wins

The insurance industry has never been so dynamic in terms of the new players and products coming on stream on what seems like a daily basis. Marketing Eye CEO Neil Edwards offers his advice on how to stay ahead of these developments whilst managing to do…

Blog: The death of the chief digital officer

As dead as a CDO-do; terrible pun, but with Andrew Brem departing as chief digital officer at Aviva and not being replaced, Jonathan Swift mulls whether this job title will soon be going the way of this flightless bird

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