Marketing
Closing the protection gap for social renters
Despite falling premiums and targeted schemes, two thirds of renters still go without contents insurance. Tom Luckham explores the industry's efforts to close that gap whether the real barrier to greater take-up of contents insurance among renters is price, product or trust.
LV looking to relaunch into general insurance in early 2028
Liverpool Victoria Friendly Society is sizing up a potential return to the general insurance market under the ‘LV=’ brand in early 2028, once its exclusivity period with Allianz runs out, Insurance Post has learned.
Winners of British Insurance Technology Awards 2025 revealed
The winners of the second British Insurance Technology Awards were unveiled last night (23 September) at a The Brewery in London.
IGI’s Jaber on the blessing of being an office nomad
Returning to work in her forties, moving from desk to desk in an open plan office, was at first bewildering but her time as the ‘office nomad’ helped Aaida Abu Jaber, specialist commercial insurer and reinsurer IGI’s assistant vice president of PR &…
Ditch ‘pre-existing condition’ terminology to fight travel insurance pain point
The industry should leave behind the term ‘pre-existing condition’ in order to lessen the rate of under-declaration in medical screenings, delegates have heard.
Aviva’s DLG takeover: Why social media can’t be an afterthought
After Aviva completed its £3.7bn takeover of Direct Line, Adam Biddle, CEO of marketing agency Gh0st, explores why social media visibility is critical when financial brands merge.
Big Interview: Ajay Mistry, Insurance Cultural Awareness Network
Ajay Mistry, co-founder and co-chair of the Insurance Cultural Awareness Network, discusses with Insurance Post the need for thenet work to evolve in the current climate, and how it intends to become a “business-critical partner” to the industry.
Ageas joins Co-op panel; Aon sponsors F1 Ferrari; Descartes hires new CFO
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Is personal cyber insurance at an inflection point?
In the aftermath of cyber attacks on supermarket chains, Marcel Le Gouais finds the industry still needs to enhance consumers’ understanding of the value of personal cyber cover.
Q&A: Kerry McMahon-White, MD of Police Mutual
Kerry McMahon-White, managing director of Police Mutual, sits down with Insurance Post to talk about life as part of Bspoke Group, having moved over from Royal London last year.
What the ‘interim’ exec team means for the future of DLG?
Content Director's View: With Aviva finally getting the keys to the Direct Line Group business after the deal closed this week, Jonathan Swift asks if there are any early pointers to the direction of travel for the merged business by looking at who has…
British Insurance Technology Awards 2025 shortlist revealed
Insurance Post can reveal the businesses and individuals who have been shortlisted for the 2025 British Insurance Technology Awards.
Rebranding LV and RSA in a fragmented media world
Editor’s View: As RSA becomes Intact and LV’s GI arm transforms into Allianz, Emma Ann Hughes considers the challenges that insurers face when trying to gain brand recognition without the old certainties of mass media.
Big Interview: Michael Lee, First Central
Michael Lee, CEO of First Central sits down with Scott McGee to run through the company’s transformation over the last few years, why he won’t be rushed into growing the home and motor books, and the potential of new investment.
Questions raised by insurers’ lopsided AI investments
Editor’s View: Artificial intelligence is reshaping the way insurers operate, but Emma Ann Hughes wonders if a lopsided focus on investing in point of sale at the expense of the claims experience could raise eyebrows at the regulator and erode…
Markel’s Lowther on the risks of AI adoption for SMEs
As artificial intelligence adoption among SMEs accelerates in pursuit of greater efficiency, growth and competitive edge, Mark Lowther, head of technology for Markel in the UK, says businesses must also confront the growing legal, ethical and…
Only one fifth of brokers utilising artificial intelligence
Research from OpenGI has revealed that 80% of insurance brokers have yet to implement any form of AI into their business.
NordVPN’s cyber cover; DCL’s truck product; Consilium’s claims chief
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Penny Black’s Social Diary: Marketing humour and Guidewire’s shrimp salad
Penny Black is back, sharing the tittle-tattle she overheard at insurance industry events, reviewing the quality of buffets at conferences, and giving a thumbs up – or down – to the sector’s social media posts.
Saga CEO outlines plan to get back to peak trading
Saga Insurance CEO Lloyd East has told Insurance Post the business is pivoting to growth after securing the sale of Acromas, as well as the partnership with Ageas.
Access deal; Clearspeed’s work with 1st Central; Lockton’s risk lead
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.