Marketing
Blog: Insurance marketing - bridging the generational gap
There is a much subscribed to myth in marketing that anyone over the age of 35 is a second-rate citizen – or at the very least not worthy of the attention paid to that holy grail consumer, the millennial. Robin Trust, CEO at the Kite Factory, explains…
Analysis: Diversity and Inclusion: A marked shift in commitment
Diversity and inclusion have moved from buzzwords to being embraced by the insurance industry for all the right reasons but is it doing enough?
Crawford boosts senior team with Axa and Zurich hires
Crawford & Company has bolstered its client relationship function with a trio of senior hires from major insurers.
Interview: Paul Greensmith, Axa XL
Having been through one merger already Axa XL’s UK CEO Paul Greensmith, took the most recent change in his stride. But he explains to Jen Frost that, even though his part of the business is now part of the behemoth Axa, it will retain its agility,…
Brightside's Brendan McCafferty on whether Saga’s writedown heralds a shift in the tectonic plates?
Providers with books that are skewed to heavily discounted year one are facing a quandary about whether to change their strategy before the dual pricing review outcomes or wait until after. Either way Brendan McCafferty, CEO Brightside Group, believe…
Blog: Claim sharing – the insurance alternative that cuts out the regulator
Despite a number of technological revolutions, general insurance hasn’t altered much since it was first conceived centuries ago in City of London coffee shops. You Do Pet founder Paul Dennis argues 'claim sharing' might be about to change that.
CII launches Society of Claims Professionals
Exclusive: The Chartered Insurance Institute has launched a dedicated professional body for people who work in claims.
Roundtable: Is a single customer view taking off in insurance?
The term ‘single customer view’ has been a buzzword for a number of years now, but how close it is to being a reality in insurance? With this in mind, Post, in association with Marklogic, held a roundtable to discuss the importance of SCV, and how to…
Roundtable: The new wave: time to disrupt the disruptors
The insurance sector must remain vigilant to challengers, be they data giants like Google and Amazon, or nimble insurtechs. Especially given that some already hold such rich data. So how can incumbents take on potential usurpers? Is now the time to take…
Analysis: The Arron Banks show
No stranger to controversy, Arron Banks is back in the news and under the spotlight with allegations and appeals
Insurtech diary: Countdown to product launch
In the first of a series of diary posts, Alex Cherry, head of content at Buzz, provides an insight into what it takes to launch a new insurtech product.
Blog: Who Monitors Wins
The insurance industry has never been so dynamic in terms of the new players and products coming on stream on what seems like a daily basis. Marketing Eye CEO Neil Edwards offers his advice on how to stay ahead of these developments whilst managing to do…
Amazon frontrunner in digital leaders report as Aviva takes insurance top spot
Aviva takes the crown as digital insurance lead, but insurance as a whole is middling compared to other sectors, according to a report.
Roundtable: How to offer a niche insurance user experience
Can a niche insurance user experience be scaled to drive revenue growth? Post, in association with EXL, gathered together a number of insurance industry experts to explain how
Blog: The death of the chief digital officer
As dead as a CDO-do; terrible pun, but with Andrew Brem departing as chief digital officer at Aviva and not being replaced, Jonathan Swift mulls whether this job title will soon be going the way of this flightless bird
Travel insurance: Making sure winter sports cover doesn't go downhill
Despite the large amounts of money associated with booking and kitting out for winter sports holidays, there will still be skiers and snowboarders heading overseas this winter with inappropriate cover. What are insurers doing to prevent policyholders…
David Beckham becomes health ambassador for AIA Group
Ex-footballer and England captain David Beckham will become the global ambassador for pan-Asian life insurance firm AIA Group.
This Week in Post: Surprises and savings
Getting a nasty surprise when the bill arrives is a feeling many of us have experienced. Some insured losses are no different.
2018 Insurance Marketing & PR Awards: Full list of winners
LV was acclaimed as the Insurance Brand of the Year at last night’s Insurance Marketing and PR Awards
Blog: The four stages of insurance innovation - a model to make sense of the market
Insurtech innovators comes in many different shapes including 'angsty', 'arms length' and 'armchair'. However, Dan White from Ninety Consulting argues large businesses should aspire to be 'all- together' innovators to maximise digital opportunities.
Norwegian insurtech start-up plots London base and funding round
Norwegian insurtech start-up Cloud Insurance is looking to establish an office in London in 2019 as it prepares for a funding round to help it grow the business.
Blog: Why partnering is the only show in town for insurtechs
For most insurtechs the question no longer seems to be whether to partner up with an incumbent, but what the nature of the partnership should be. Marketing Eye CEO Neil Edwards explains what could be learnt from fintechs such as Revolut, Monzo and…
Aviva France targets an extra million policyholders by 2022
Aviva’s French subsidiary has unveiled its strategy to gain one million policyholders within four years.