Marketing

Tackling the growing issue of fake insurance adverts

As a growing number of road traffic accident victims are falling foul of scammers pretending to be insurers, Fiona Nicolson explores what is being done to stop companies advertising false contact numbers on search engines to trick customers into filing…

Groundhog day after 39 years at the ABI

After retiring from the trade body, Malcolm Tarling, former chief media relations officer at the Association of British Insurers, urges providers to avoid trying to make their products sexy and says clear communications are essential in the fight to…

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